Glenn Beck Sees Record Audience Growth Following Launch of Mission-Driven Media Company, Torch

Beck rivals Joe Rogan in YouTube views and generates 446 million social media impressions in 28 days, continuing a year of record-setting digital growth.

IRVING, Texas, Nov. 11, 2026 /PRNewswire/ -- Since launching his new mission-driven media company, Torch, earlier this year, Glenn Beck has experienced a remarkable surge in audience growth, repeatedly setting new digital performance records throughout 2026 and emerging as one of the most-watched personalities in online media.

The latest numbers represent a new milestone in that growth.

Over a recent 28-day period, Beck's YouTube channel generated 40.7 million long-form video views, virtually matching the 40.7 million recorded by Joe Rogan during the same period, according to internal YouTube analytics and third-party data from Viewstats.

Beck also significantly outpaced Tucker Carlson, whose YouTube channel generated just 19.4 million long-form views during the same period.

And Beck's reach extends well beyond YouTube.

Across Facebook, YouTube, X, Instagram, and TikTok, Beck's social media channels generated a combined 446 million impressions in just 28 days, according to internal platform analytics. On Facebook alone, his content delivered 200.4 million impressions and reached 34.2 million unique accounts.

While the latest figures are particularly striking, they are not an isolated spike. According to Torch's internal analytics, Beck's digital platforms have established new performance benchmarks throughout 2026, reflecting sustained audience growth since the company's launch.

That momentum is also reflected in independent research.

A Media Matters analysis identified The Glenn Beck Program among right-leaning news and politics shows experiencing substantial growth on YouTube, with Beck's channel increasing from 65.7 million to 83.9 million views between consecutive five-month reporting periods.

Meanwhile, Edison Research reported an 11% increase in the weekly U.S. audience for The Glenn Beck Program between late 2024 and mid-2026, further demonstrating the expansion of Beck's audience beyond social media.

And Beck's strong audience performance isn't limited to digital platforms. According to Nielsen ratings data provided to Torch, Beck's nationally syndicated daily radio program outperforms the average ratings of the stations that carry his show by 30% among adults ages 25–54, a key demographic for advertisers.

The growth comes during a pivotal new chapter in Beck's career as he prepares to celebrate his 50th anniversary in radio next year.

After decades in nationally syndicated radio, drawing millions of viewers to Fox News, and pioneering subscription streaming with the launch of GBTV in 2011, Beck began a new venture in 2026 with the creation of Torch.

But unlike a traditional media expansion, Torch was founded around a broader mission: helping Americans understand the deeper story behind current events, rediscover their history, and become better equipped to understand and shape the future.

"We didn't build Torch just to create another media company. We built it because I believe Americans are hungry for something bigger. They want the truth. They want to understand their history. They want to connect the dots and know what's coming so they can do something about it.

"That's the mission of Torch. It's about empowering people, building a community, and reminding Americans that they have far more power to shape the future than they've been led to believe.

"People are responding to that mission. They're looking for something worth believing in, something worth building together. And I think we're just getting started."

— Glenn Beck

Beck's growing digital audience reflects a broader shift in how Americans consume news and commentary, as audiences increasingly turn to individual voices and independent platforms rather than traditional media institutions.

For Beck, who continues to host a nationally syndicated radio program carried on more than 430 stations, the growth represents another successful evolution in a career spanning multiple generations of media.

But with Torch, the ambition extends beyond audience size.

The company is building a platform centered on original programming, historical storytelling, educational initiatives, and direct audience engagement, with the goal of turning passive viewers into an informed, connected, and empowered community.

And if the audience growth of 2026 is any indication, that mission is resonating.

About Torch

Torch is a mission-driven media company founded by Glenn Beck in 2026 to inform, educate, and empower Americans. Through original programming, documentaries, historical storytelling, podcasts, and exclusive subscriber experiences, Torch helps audiences connect the dots between the past, present, and future. Learn more at GlennBeck.com.

SOURCE Mercury Radio Arts, Inc.