BERLIN, SINGAPORE, SAN FRANCISCO, BEIJING and SÃO PAULO, June 21, 2016 /PRNewswire/ -- Glispa Global Group, the high performance mobile marketing pioneer, unveils its adtech marketing traction in the Southeast Asian (SEA) market and as a dominant player in Indonesia's m-commerce explosion. As a natural extension, Glispa also announces a new office, located in Singapore, with former Google executive and mobile marketing veteran Christian Nguyen as General Manager.
For more information on working with Glispa in SEA go to: www.glispa.com
"From years of doing business in the SEA region and listening to advertisers and publishers, we have unparalleled expertise in each market," says Gary Lin Founder and CEO, of Glispa. "Now is the perfect time to establish a permanent presence in the region, to further strengthen our roots there and continue to provide our SEA clients with world-class service."
Massive Market Growth Continues in SEA
Glispa Global Group has been executing mobile advertising campaigns for Southeast Asian clients since 2013, and will continue to grow its regional presence in this rapidly-expanding mobile advertising environment. As smartphone penetration grows, so too do the advertising opportunities: eMarketer predicts mobile ad spend will grow over 150% year-on-year by the end of 2016. By 2019, more than 50% of digital ad spend will be attributed to mobile.
Glispa's SEA Market Dominance
Glispa's strong SEA market presence has been based out of its headquarters in Berlin, where market experts and native speakers from Indonesia, Singapore, Vietnam, Thailand and the Philippines provide services to clients from the region. Opportunities throughout all these markets continue to grow, leading to the decision to open an office in Singapore. Glispa's vision is to be the mobile performance marketing leader in SEA, and already services major mobile players including Bukalapak, Traveloka, Lazada, Shopee, GrabTaxi, Matahari Mall and Gumi.
Glispa has been tracking with the region's market needs where advertisers have progressed from volume app installs to now being more focused on mobile user quality and return on ad spend, which is aligned with Glispa's approach to user acquisition and proprietary optimization technology.
Glispa's presence in Singapore rounds out the company's market reach in Asia as a whole, with the Beijing office servicing the Chinese-speaking market, reaching both international and domestic opportunities.
New Office in Singapore & New Regional General Manager
Glispa's office in Singapore provides even stronger local services to its existing clients and builds rapport with potential new clients, both domestically and internationally for expansion.
Christian Nguyen joins Glispa Global Group as General Manager of the newly-established Singapore office. Christian is deeply knowledgeable in mobile marketing, especially for the SEA region, navigating the differences between mature markets like Singapore, hyper-growth m-commerce markets like Indonesia, and emerging mobile markets like Vietnam, Thailand and the Philippines. Christian brings with him extensive adtech and market growth experience, having held positions such as Head of Mobile (SEA) for over four years at Google, Head of Brand Sales at AdMob as well as Country Sales Manager at Microsoft.
Christian Nguyen, Glispa General Manager of Southeast Asia says, "With mobile advertising set to grow to half of all digital advertising by 2020, I'm thrilled to join Glispa to lead this growth regionally."
About Glispa Global Group
Glispa Global Group is a mobile marketing pioneer empowering clients to activate global audiences and move markets. Providing a full suite of technology-based services, Glispa partners with global advertisers, app developers and publishers, enabling them to reach their user acquisition and monetization goals. With its recently-launched ad mediation platform, Ampiri, app developers can now gain full transparency and control over their entire mobile app inventory to maximize revenue potential, working with the largest global publishers and app developers.
Headquartered in Berlin with offices in Beijing, Bangalore, San Francisco, Tel Aviv, Singapore and Sao Paulo, Glispa employs a multinational team representing 40 nationalities speaking 25 languages. To get started with glispa, connect with us: http://www.glispa.com.
USA: Code Morris: Katie Campisano, [email protected]ris.com, +1.908-247-8678
Germany: Glispa: Melissa Bohlsen, [email protected], +49.30.6098.48374
Southeast Asia: PRecious: Soraya Rosadha, [email protected], +65-9272 3133
Southeast Asia: Christian Nguyen, [email protected]
SOURCE Glispa Global Group