GLO Brilliant(TM) Personal Teeth Whitening Device Launches Nationwide At Sephora

NEW YORK, May 12, 2011 /PRNewswire/ -- GLO Science, LLC, introduces the GLO Brilliant™ Personal Teeth Whitening Device — available in Sephora stores nationwide and on Sephora.com — today, Thursday May 12. The Smile Revolution™ is here!

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The GLO Brilliant™ Personal Teeth Whitening Device uses a patent-pending Guided Light Optics (GLO) technology for superior, at-home whitening results without sensitivity. GLO™ Whitening combines the innovative, patented GLO Brilliant™ Mouthpiece partnered with the unique G-Vial whitening gel delivery system to accelerate the whitening process. Now you can decide where, when, how long, and how often to whiten, without sensitivity. The payoff is teeth that are as white and bright as can be, simply put it on, press power — and GLO.

Created by world-renowned aesthetic dentist, Jonathan B. Levine, DMD — oral health expert, entrepreneur, author and inventor — the GLO Brilliant™ Personal Teeth Whitening Device takes professional quality teeth whitening and brings it to your home, to use at your convenience.

"GLO™ is a result of nearly 30 years in aesthetic dentistry and my professional goal to improve upon both in-office and consumer technologies for superior and sustainable whitening results without painful side effects or expensive in-office visits. First used in my private practice, my patients loved it, and now I am happy to bring it to everyone," said Dr. Levine. Along with his business partner and wife Stacey Levine, they are both excited to introduce this new technology at Sephora.

With 12 patents pending on the system, GLO™ Whitening radically changes the way you whiten your smile. GLO technology accelerates the teeth whitening process and eliminates the sensitivity commonly associated with other teeth whitening methods.

The key to the innovation is the patented GLO™ Whitening Mouthpiece, which combines heat resistors and LED light built directly into its design. The mouthpiece form fits to your mouth as it warms up, closing the system and preventing oxygen escape while accelerating the whitening gel.

The patent-pending GLO™ Whitening Gels feature a custom formulated, six percent Hydrogen Peroxide whitening gel that is applied with the unique G-Vial delivery system. The viscous, thixotropic gel does not migrate onto the gums and soft tissue, which commonly cause sensitivity and discomfort. It is alcohol and Carbamide Peroxide free, making it gentle and safe and when used with the GLO™ Brilliant Whitening Mouthpiece, and dramatically cuts the time needed to get your teeth white and smile bright.

The GLO™ Control features a sleek, automatic, hands-free design, with pre-timed eight-minute applications. Clinical studies with GLO Whitening demonstrate up to five shades lighter in as few as 3-5 days — and up to eight shades lighter depending on your starting shade without sensitivity.

Since you own your device, you can maintain your desired shade of white. With GLO — you're in complete control.

The GLO Brilliant Personal Teeth Whitening Device ($275) includes everything you need to get started: your personal GLO Brilliant Mouthpiece and Case, GLO Whitening Gels (G-Vials™) 10 Pack (40 Applications), GLO Control and Dock, GLO Lip Care, GLO travel bag, Power Adapter, USB Cable, Lanyard and User Manual. Plus, you can share your GLO Control with the purchase of an individual GLO Brilliant Mouthpiece for each person in your home, sold separately ($79). Additional G-Vials are available in a pack of 10 (40 whitening applications; $45) to continue to keep your smile bright.

To learn more about GLO Science, please visit www.gloscience.com

SOURCE GLO Science