DUBLIN, April 28, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/rrh9lt/global_3dtv) has announced the addition of the "Global 3DTV Market 2014-2018" report to their offering.
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The analysts forecast the Global 3D TV market to grow at a CAGR of 19.70 percent over the period 2013-2018 in terms of units and 2.04 percent in terms of revenue. One of the key factors contributing to this market growth is the increasing popularity of 3D programming and on-demand content. The Global 3D TV market has also been witnessing the adoption of 3D TVs in advertising. However, lack of global standards for 3D technology could pose a challenge to the growth of this market.
The report, the Global 3D TV Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, the EMEA region, and the APAC region; it also covers the Global 3D TV market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The growing popularity of 3D TV has encouraged advertising agencies to display their advertisements on 3D TV through which they are able to do in a better and more visually appealing way. With the help of 3D TVs, the advertisers can grab the attention of viewers by posting attractive advertisements such as multi-screen and interactive advertisements.
Moreover, advertisements on 3D TV tend to benefit the advertisers by increasing their customer base because of the improved visual quality of images. Thus, 3D TVs are emerging as an important medium for advertisers to reach out to the target audience. In recent years, advertisers, broadcasters, content owners, and brands have stepped into the converged advertising space by adopting 3D TV and multi-screen advertising strategy. This trend is expected to drive the market growth during the forecast period.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation by Technology
08. Geographical Segmentation
09. Key Leading Countries
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Reports in this Series
- LG Electronics Inc.
- Panasonic Corp.
- Samsung Electronics Co. Ltd.
- Sony Corp.
For more information visit http://www.researchandmarkets.com/research/rrh9lt/global_3dtv
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SOURCE Research and Markets