Global Ad Agency Team Detroit Brings Industry Leaders Together for South by Southwest (SXSW) Panel on Using Data to Create Rich User Experiences

DEARBORN, Mich., March. 7, 2015 /PRNewswire/ -- WPP's Team Detroit, a leading global advertising and design agency, is returning to South by Southwest (SXSW) with two days of compelling programming including a panel discussion on using data to create rich user experiences.

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The panel features Team Detroit's Subu Desaraju (SVP, Integrated Marketing); Andrew Martin (VP Planning Director); DataXu Co-Founder, Pres., and CEO Mike Baker; Visible Measures Chief Analytics Officer, Seraj Bharwani; and Google Zoo Midwest Group Creative Director, Scott Lange. 

Panel Description:  Consumers are leaving a trail of data signals online as they engage with brands, consider, shop and buy them: brand goods and services. These data trails, when combined with analytics and behavioral science, can help create rich, relevant experiences that deliver value to the consumer and drive conversion to brands. However, to generate these insights and deliver relevant experiences, brands and agencies must open up to a new model of co-creation. 

According to panelist Bharwani of Visible Measures, on-demand or opt-in consumption of branded content is one of the richest sources of online consumer behavior data available to guide creative development and advertising decisions today. 

"Team Detroit has capitalized on the MRC-accredited source of emerging consumer trends, insights, and research from Visible Measures on what, where, when and how long consumers prefer to watch and engage with advertiser content, how often they share, and what they say about such content in social forums since 2008," he said.  "The agency has leveraged this data to create highly relevant content and execute some of the most successful Ford campaigns like the Fiesta Movement, Escape My Life, Nearly Double - Super Bowl, Random Acts of Fusion, Mustang - Limitless, and Ford - Go Further Stories."  

Team Detroit at SXSW 
Using Data to Create Rich User Experiences is one of several panels hosted by Team Detroit during SXSW.  In addition to senior keynote speakers and an immersive hands-on Technology Lounge, highlights from day two include the "60 Seconds to SXSW" student recruiting promotion - developed in partnership with composting and urban farming organization Detroit Dirt - where three teams from around the country have been chosen as finalists to pitch their ideas for a new Creative campaign.  

Austin SOUP, a unique crowd funding competition, encourages leaders in the community to pitch their ideas for social good and community outreach.  According to U.S.A. President David Murphy, "Austin SOUP is about people.  It's about connecting and empowering people, and giving them what they need to make a difference in their own community.  We're looking forward to leaving something good behind."

Team Detroit's Presence at SXSW is enhanced by the following:  Adaptly, DataXu, TapAd, Pandora, DataLogix, Microsoft, AOL, Cars.com, Visible Measures, and Twitter.  Learn more at sxsw.Teamdetroit.com.

About Team Detroit 
Based in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP's talent, ideas and tools.   The agency has 36 U.S. offices and employs more than 3,000 worldwide. Clients include Ford Motor Company, Ford Dealers, Johnson Controls, Ohio Art and the United Way of Southeast Michigan.  Visit www.teamdetroit.com for more information. 

SOURCE Team Detroit

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