The Global Market for Augmented and Mixed Reality Hardware, Software, and Services Will Reach US$65.8 Billion by 2023
This research assesses AR, MR, and other immersive technology components, the AR/MR ecosystem, and competitive landscape. The report evaluates market opportunities for hardware, software, and services. Analysis takes into consideration market drivers and constraints such as potential regulatory implications. The report provides detailed qualitative and quantitative analysis including forecasts for AR/MR by major hardware components, software, services, semiconductor components, and more.
Assisted or Augmented Reality (AR) represents a live (direct or indirect), view of a physical, real-world environment in which certain elements are augmented by computer-generated sensory input. In addition to a visual overlay, AR may also provide audio and tactile inputs to the user, and rely upon presence and positioning technologies to present location-specific sensory inputs and information to the user. In this manner, AR represents a blending of information technology and media within a real-world environment for the benefit of consumer, business, and industrial users.
The term Mixed Reality (MR) pertains to a form of hybrid reality in which physical and digital objects co-exist and interact in real-time. With MR, either virtual objects are digitally mixed into reality or real-world objects are merged into virtual worlds. The latter case is sometimes referred to as Augmented Virtuality (AV), and is one step closer to Virtual Reality (VR), as real-world objects in a virtual world take on a sense of permanency with real objects, appearing to actually exist within the virtual world. Adding to this sense of permanency, real-world objects in a virtual world may be digitally controlled. Conversely, MR may also support manipulation of virtual objects permanently placed in the real-world. In either scenario, MR will be an important aspect of teleoperation and tele-robotics.
The primary goal of AR is to enrich the user's perception of the real-world, providing information and insights that otherwise would not be obtainable. AR use cases have grown substantially across many industry verticals within the last two years, providing significant market momentum, and indicating great promise to transform communications, content, and commerce across a wide range of sectors. The goals of MR are broad, yet directionally focused on a true merging of real and virtual worlds, which we believe will be a major catalyst for wide-spread acceptance and usage of VR across all major industry sectors.
Select Report Findings:
Head Mounted Display growth will be at 69% CAGR from 2018 to 2023
Industrial segments hold great promise for AR, particularly in manufacturing
Mobile Augmented Reality will share 54% of the AR application market by 2023
Mixed Reality will provide a bridge to more robust and engaging fully virtual worlds
Global Market for AR/MR Hardware, Software, and Services will Reach US$65.8 Billion by 2023
Key Topics Covered:
1 Executive Summary
2 Introduction Augmented Reality and Mixed Reality Augmented Reality vs. Virtual Reality and Merged Reality Augmented Reality Value Chain Market Drivers Market Challenges Augmented Reality Success Factors Augmented Reality Investment Trend 3 Augmented Reality Ecosystem AR Hardware vs. Software Mobile AR vs. Dedicated Hardware Marker Based Reality vs. Marker Less Reality Mixed Reality and Reconfigurable Workforce AR Application Landscape Regulatory landscape Competitive Landscape 4 Augmented and Mixed Reality Market Drivers and Opportunities Consumer Awareness Compelling Applications Business-to-Business Services Teleoperation and Tele-robotics 5 Augmented and Mixed Reality Market Analysis and Forecasts Global Market Forecast 2018 - 2023 Regional Market Forecast 2018 - 2023 Augmented Reality Device Shipment Forecast 2018 - 2023 6 Company Analysis