Global augmented reality and virtual reality market is expected to reach $94.4 billion by 2023.
Increase in smartphone penetration, and advancement in internet connectivity and computer technology are the major factors driving the growth of the market.
On the basis of device type, the augmented reality and virtual reality market is categorized into AR devices and VR devices. Of the two, VR devices recorded larger share in the market, with a contribution of more than 60% in 2017. However, during the forecast period, the market for AR devices is expected to grow faster, witnessing a CAGR of 73.8%. The higher growth of this market is mainly attributed to the growing demand of the technologies from the tourism industry; for instance, the National Museum of Singapore uses AR devices to provide reality-enhanced tour of the museum, which has redefined the conventional museum experience for travelers.
On the basis component, the augmented reality and virtual reality market is categorized into hardware and software; between the two, the hardware category accounted for larger revenue in the market, valued at nearly 67% in 2017. However, the software component category is projected to witness higher growth during the forecast period.
On the basis of application, the augmented reality and virtual reality market is categorized into AR and VR applications. Consumer applications such as gaming, media, and entertainment, contributed over 30% of revenue in the market in 2017.
Market is expected to witness the fastest growth in Asia-Pacific (APAC)
During the forecast period, the augmented reality and virtual reality market in APAC is expected to witness a CAGR of 69%. Increase in investment in commercial and defense activities is expected to drive market growth in the region. AR applications are being developed which will provide map overlays of prominent landmarks for improving geographic awareness and enabling rescue teams with better navigation into difficult terrains. Similarly, the healthcare industry in the region is expected to be one of the most promising users of VR technologies and devices because of surging usage of VR in surgical training, live streaming of surgeries, patient monitoring, pain management.
Rising smartphone penetration is the key growth driver
AR and VR technologies are reaching out to the masses through different devices and platforms. Increasing penetration of smartphones and tablet computers among the consumers is providing a stable platform for augmented reality and virtual reality products. Additionally, smartphones can also be used as input devices for controlling the VR environment, especially for the virtual reality gaming applications. Hence, the increasing penetration of smartphones and tablet computers is leading to the growth of the augmented reality and virtual reality market.
Widespread potential for development of mixed reality offers immense growth opportunities in the augmented reality and virtual reality market
Mixed reality will be providing diversified opportunities to VR and AR manufacturers and content developers like interactive product content management by using 3D model of objects placed virtually in the real environment for users, for visualizing the real expected outcome and accordingly making changes in it. Simulation based learning allows interactive experiential learning under real environment. It offers connected enterprise solutions for completing a task where different team members can be networked in a shared virtual world, irrespective of their physical proximity in real world. This mixed reality is considered as the future of AR and VR technologies, allowing the manufacturers and content developers to expand to different domains which were earlier not possible with the use of any of these technologies individually.
Augmented reality and virtual reality market competitiveness
Technology giants are venturing into the augmented reality and virtual reality market through calculated strategic developments, such as the acquisition of Altspace VR, a social VR platform, by Microsoft; and Samsung electronics' acquisition of VRB, a startup involved in VR app development. Samsung, through innovation with Oculus VR, has also produced virtual reality devices for use, along with its top leading smartphones.
Some of the key players in the augmented reality and virtual reality market are Samsung Electronics Corporation Limited, Qualcomm Technologies Inc., Intel Corporation, Microsoft Corporation, Himax Technologies Inc., Seiko Epson Corporation, Sony Corporation, Google LLC, PTC Inc., and Vuzix Corporation.
Key Topics Covered
Chapter 1. Research Background 1.1 Research Objectives 1.2 Market Definition 1.3 Research Scope 1.3.1 Market Segmentation By Component 1.3.2 Market Segmentation By Device Type 1.3.3 Market Segmentation By Application 1.3.4 Market Segmentation By Geography 1.3.5 Analysis Period 1.3.6 Market Data Reporting Unit 184.108.40.206 Value 1.4 Key Stakeholders
Chapter 2. Research Methodology 2.1 Secondary Research 2.2 Primary Research 2.2.1 Breakdown Of Primary Research Respondents 220.127.116.11 By Region 18.104.22.168 By Industry Participant 22.214.171.124 By Company Type 2.3 Market Size Estimation 2.4 Data Triangulation 2.5 Assumptions For The Study
Chapter 3. Executive Summary
Chapter 4. Introduction 4.1 Definition Of Market Segments 4.1.1 By Device Type 126.96.36.199 Ar Devices 188.8.131.52.1 Hmds 184.108.40.206.2 Huds 220.127.116.11 Vr Devices 18.104.22.168.1 Hmds 22.214.171.124.2 Projection-Based Devices 126.96.36.199.3 Gesture Control Devices 4.1.2 By Component 188.8.131.52 Hardware 184.108.40.206.1 Sensors 220.127.116.11.2 Displays 18.104.22.168.3 3D Cameras 22.214.171.124.4 Semiconductor Components 126.96.36.199 Software 4.1.3 By Application 188.8.131.52 Ar Applications 184.108.40.206.1 Commercial 220.127.116.11.2 Consumer 18.104.22.168.3 Aerospace And Defense 22.214.171.124.4 Healthcare 126.96.36.199.5 Enterprise 188.8.131.52.6 Others 184.108.40.206 Vr Applications 220.127.116.11.1 Commercial 18.104.22.168.2 Consumer 22.214.171.124.3 Aerospace And Defense 126.96.36.199.4 Healthcare 188.8.131.52.5 Enterprise 184.108.40.206.6 Others 4.2 Market Dynamics 4.2.1 Trends 220.127.116.11 Growing Focus Of Businesses On The Aesthetics Of Ar And Vr Devices 18.104.22.168 Increasing Investments By Tech Corporations And Venture Capitalists 22.214.171.124 Virtual Playground Applications 4.2.2 Drivers 126.96.36.199 Increasing Penetration Of Smartphones And Tablet Computers 188.8.131.52 Soaring Demand For Ar And Vr In The Retail And E-Commerce Sectors 184.108.40.206 Greater Demand From Enterprises 220.127.116.11 Rising Demand For Gesture And Haptic Control 18.104.22.168 Focus On Price Reduction By Vendors 22.214.171.124 Impact Analysis Of Drivers On Market Forecast 4.2.3 Restraints 126.96.36.199 Potential Health Risks 188.8.131.52 Technical Imperfections 184.108.40.206 Impact Analysis Of Restraints On Market Forecast 4.2.4 Opportunities 220.127.116.11 Technological Advancements 18.104.22.168 Integration Of Ar And Vr To Create Mixed Reality
Chapter 5. Global Market Size And Forecast 5.1 By Component 5.1.1 Ar Market, By Component 5.1.2 Vr Market, By Component 5.2 By Device Type 5.2.1 Ar Market, By Device Type 5.2.2 Vr Market, By Device Type 5.3 By Application 5.3.1 Ar Market, By Application 5.3.2 Vr Market, By Application 5.4 By Region
Chapter 6. North America Market Size And Forecast 6.1 By Component 6.1.1 Ar Market, By Component 6.1.2 Vr Market, By Component 6.2 By Device Type 6.2.1 Ar Market, By Device Type 6.2.2 Vr Market, By Device Type 6.3 By Application 6.3.1 Ar Market, By Application 6.3.2 Vr Market, By Application 6.4 By Country 6.4.1 Ar Market, By Country 6.4.2 Vr Market, By Country
Chapter 7. Europe Market Size And Forecast 7.1 By Component 7.1.1 Ar Market, By Component 7.1.2 Vr Market, By Component 7.2 By Device Type 7.2.1 Ar Market, By Device Type 7.2.2 Vr Market, By Device Type 7.3 By Application 7.3.1 Ar Market, By Application 7.3.2 Vr Market, By Application 7.4 By Country 7.4.1 Ar Market, By Country 7.4.2 Vr Market, By Country
Chapter 8. Apac Market Size And Forecast 8.1 By Component 8.1.1 Ar Market, By Component 8.1.2 Vr Market, By Component 8.2 By Device Type 8.2.1 Ar Market, By Device Type 8.2.2 Vr Market, By Device Type 8.3 By Application 8.3.1 Ar Market, By Application 8.3.2 Vr Market, By Application 8.4 By Country 8.4.1 Ar Market, By Country 8.4.2 Vr Market, By Country
Chapter 9. Row Market Size And Forecast 9.1 By Component 9.1.1 Ar Market, By Component 9.1.2 Vr Market, By Component 9.2 By Device Type 9.2.1 Ar Market, By Device Type 9.2.2 Vr Market, By Device Type 9.3 By Application 9.3.1 Ar Market, By Application 9.3.2 Vr Market, By Application 9.4 By Country 9.4.1 Ar Market, By Country 9.4.2 Vr Market, By Country
Chapter 10. Competitive Landscape 10.1 Market Competitiveness 10.1.1 Component Suppliers 10.1.2 Technology Suppliers 10.1.3 Device Suppliers 10.2 Product Benchmarking Of Key Players 10.3 Global Strategic Developments Of Key Players 10.3.1 Product Launches 10.3.2 Partnerships 10.3.3 Other Developments
Chapter 11. Company Profiles 11.1 Samsung Electronics Co. Ltd. 11.1.1 Business Overview 11.1.2 Product And Service Offerings 11.1.3 Key Financial Summary 11.2 Qualcomm Technologies Inc. 11.2.1 Business Overview 11.2.2 Product And Service Offerings 11.2.3 Key Financial Summary 11.3 Intel Corporation 11.3.1 Business Overview 11.3.2 Product And Service Offerings 11.3.3 Key Financial Summary 11.4 Microsoft Corporation 11.4.1 Business Overview 11.4.2 Product And Service Offerings 11.4.3 Key Financial Summary 11.5 Himax Technologies Inc. 11.5.1 Business Overview 11.5.2 Product And Service Offerings 11.5.3 Key Financial Summary 11.6 Seiko Epson Corporation 11.6.1 Business Overview 11.6.2 Product And Service Offerings 11.6.3 Key Financial Summary 11.7 Sony Corporation 11.7.1 Business Overview 11.7.2 Product And Service Offerings 11.7.3 Key Financial Summary 11.8 Google Llc 11.8.1 Business Overview 11.8.2 Product And Service Offerings 11.9 Ptc Inc. 11.9.1 Business Overview 11.9.2 Product And Service Offerings 11.9.3 Key Financial Summary 11.10 Vuzix Corporation 11.10.1 Business Overview 11.10.2 Product And Service Offerings 11.10.3 Key Financial Summary 11.11 North America-Based Players 11.11.1 Oculus Vr Llc 11.11.2 Osterhout Design Group (Odg) Inc. 11.11.3 Eon Reality 11.11.4 Magic Leap Inc. 11.11.5 Meta Company 11.11.6 Marxent Labs Llc 11.12 Europe-Based Players 11.12.1 Wikitude Gmbh 11.12.2 Blippar 11.12.3 Daqri Llc