DUBLIN, Dec. 11, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/x8h46v/global_automotive) has announced the addition of the "Global Automotive Active Safety Systems Market 2015-2019" report to their offering.
The global automotive active safety market to grow at a CAGR of 19.2% over the period 2014-2019.
Global Automotive Active Safety Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
According to the report, drivers today are demanding collision-prevention and other active safety systems in their vehicles, so much so that navigation systems and fuel-saving features like solar roofs and grille shutters are taking a back seat to safety features. Although safety features are important to drivers, there is a limit to how much drivers are willing to pay for them. Among the safety features desired by drivers, the most popular are BSD, night vision, and enhanced collision mitigation systems.
The average customer is willing to pay more for active safety systems compared to passive safety systems because the result of the investment can be seen immediately, like in the case of NVSs or BSD. Because the demand for active safety systems is increasing, automobile OEMs are adding more active safety components to their product offerings.
Further, the report states that several vendors are trying to implement similar technologies to try and solve the same issues with driver safety. This makes it difficult for vendors to position or differentiate their products from other market offerings.
The global automotive active safety market is segmented into the following based on the products:
- ABS (anti-lock braking system)
- ACC (adaptive cruise control)
- BA (brake assist)
- BSD (blind spot detection)
- DM (driver monitoring)
- ESC (electronic stability control)
- LDW (lane departure warning)
- NVS (night vision system)
- TPMS (tire pressure monitoring system)
- TRW Automotive
Other prominent vendors
- FLIR systems
- Hyundai Mobis
- Infineon Technologies
- Toyoda Gosei
For more information visit http://www.researchandmarkets.com/research/x8h46v/global_automotive
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SOURCE Research and Markets