Global Conference on Social Marketing Draws Leading Experts to Dublin on April 11

Event Focuses on Behavior Change and Its Impact on Critical Global Issues

Mar 30, 2011, 11:24 ET from Ogilvy & Mather

DUBLIN, March 30, 2011 /PRNewswire/ -- More than 500 marketers, communications experts and researchers from across the world will discuss how the practice of social marketing can help address critical global issues -- from disaster preparedness and sustainability to public health concerns such as obesity -- at the 2nd World Non-Profit & Social Marketing Conference (WSMC) from April 11 - 12 in Dublin, Ireland.

The two-day conference will feature a line-up of leading world experts and practitioners in social marketing, a growing field that addresses social issues with research-driven strategies to increase awareness and achieve specific personal behavioral goals for a social good.  Four core themes will be emphasized during the event: consumer insights, health and disease treatment/prevention, the environment and civic engagement.

"Pursuing social goals alongside commercial ones are more important to all of us than ever before, ushering in a new era of collaboration between commercial and social marketing practitioners," said keynote speaker Miles Young, CEO of Ogilvy & Mather the title sponsor of the event.  "It is our hope that this conference will spark new dialogue, collaboration and mutual learning as we look to the future of embracing the needs of the citizens of the world with the ambition of great enterprises."

The conference will feature a series of keynote addresses, panel presentations, and debates.  Notable speakers include: Professor Jeff French, founder and organizer of the WSMC; Alan Andreasen, Georgetown University professor and a leading author on the subject; Dr. Doug McKenzie-Mohr, President, McKenzie-Mohr and Associates and expert on sustainability issues; and Nancy Lee, international economist, author, and President of Social Marketing Services, Inc.

Conference attendees -- including leading corporations, civic organizations, academic institutions, governmental entities and NGOs -- are currently being surveyed to examine priorities for the future, individual motivations and lessons that social and commercial marketers can learn from each other.

Results of the survey will be announced by Mr. Young in his keynote address on Monday, April 11.

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SOURCE Ogilvy & Mather