Global Content Curation Market was Estimated to Grow at a CAGR of 17.5% Over the Forecast Period Owing to Integration of Artificial Intelligence With Content Curation, Says Absolute Markets Insights

PUNE, India, Feb. 11, 2020 /PRNewswire/ -- The content curation market is expected to gain significant lift with the introduction of artificial intelligence (AI) powered content curation. The utilization of AI plays a major role in content curation to reinforce content marketing strategies. Companies focus on different platforms to achieve data-driven content marketing at a scale with minimum effort. For instance, Scoop.it, a content marketing software company, has developed a technology named Hawkeye database, which is a content intelligence technology that helps in the identification of trending topics and the top-performing influencers to curate, create and distribute content to engage with the audience. This AI-powered platform aids in obtaining/deriving actionable insights to eliminate ambiguity from the content creation process. The Hawkeye platform measures the content for quality and performance. Content curation market was valued at US $ 524.85 Mn in 2018 and is expected to reach US $ 2,427.60 Mn by the end of 2027, owing to the integration of AI and content curation which is among the key factors anticipated to drive the market growth over the forecast period.

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Similarly, Vestorly, a technology company that solves content marketing problems for professional service providers, developed a tool which enables news-driven and personalized content marketing, curated by artificial intelligence. This tool scans the relevant content to be curated and identifies the interests of all the individual contacts on the database. It scans their social media activities and other online activities, so as to choose a customized curated content for every contact in the audience. The personalized curated content is published in the form of newsletters, social media posts, emails or content feed on the website. Moreover, each individual in the audience gets content recommendations that are most engaging, based on their interests. This enables users to scale authentic engagement and reduces their marketing tasks. Additionally, Instagram introduced AI powered content curation to engage the target audience by customizing the feed on the basis of their past activities on the platform. Hence, the growing integration of artificial intelligence with content curation process to improve the quality of the content creation is expected to increase the growth of global content curation market over the forecast years.

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The detailed research study provides a qualitative and quantitative analysis of the global content curation market. The market has been analyzed from demand as well as the supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply-side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Key Findings of the Report

• In terms of revenue, the content curation market is expected to reach US $ 2,427.60 million by 2027 owing to the integration of artificial intelligence with content curation.
• On the basis of application, education is estimated to have a substantial growth over the forecast period with highest CAGR owing to the increasing utilization of content curation by the universities in order to offer the students with up-to-date information.
• Owing to the increasing number of platforms like Twitter providing trending information on the latest topics, real time curation is expected to have major share over the forecast period.
• North America accounted for the highest market share in the global business of 36.59% in 2018.
• Some of the players operating in the global content curation market include Hootsuite Inc., Read It Later Inc., Scoop.it, Sendible, SocialPilot, Storyful Limited, Act-on Software Inc., Buffer Inc., BuzzSumo, Curata Inc., eClincher Inc., Flipboard Inc. amongst others.

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Global Content Curation Market

By Type

• Real-time Curation
• Blog Curation

By Organization Size

• Large Enterprises
• Small and Medium Enterprises

By Application

• Healthcare
• Travel and Tourism
• Education
• Retail
• Others

By Region

• North America
• U.S.
• Canada
• Mexico
• Rest of North America
• Europe
• France
• The UK
• Spain
• Germany
• Italy
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia Pacific
• Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

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SOURCE Absolute Markets Insights