Global Cosmetics Powerhouse IsaDora Launches in US on Walgreens.com

Since its 1983 introduction in Sweden, IsaDora has seen steady growth in the global cosmetic market.  The trend-forward, beloved European favorite is one of the fastest growing international cosmetics brands, a leading indie brand in Europe and the number one make up brand in Sweden.  IsaDora can be found in 6,000 department stores, perfumeries and pharmacies in over 40 countries.  Now, Malmö-based parent company, Invima AB, is setting its sights on the American beauty consumer.

"We are entering the U.S market with excitement and optimism," says Ingvar Vigstrand, President and founder of IsaDora.

Known for its passionate commitment to quality control IsaDora's formulations are universally fragrance free, clinically tested, cruelty free and suitable for sensitive skin. Each product contains a comprehensive ingredient list for full transparency and is hygienically sealed to ensure safety. Free to set aside quality concerns, women around the globe have enthusiastically embraced IsaDora and its strong reputation as a color authority.  Shoppers gravitate to the brand's expansive portfolio of products and shades that can be used to achieve any look. 

IsaDora's reputation for quality, paired with its highly desirable "sweet spot" masstige price point, helps drive robust demand and product loyalty.  And with the introduction of five trend collections per year, there is always something new to entice the IsaDora customer, who loves beauty and ranges from youthful and trendy to mature and classic and everything in-between.

Xenia Deli is the enthralling face of Isadora, perfectly representing the glamorous, fashion-forward side of the brand. She has worked with major labels from Victoria's Secret to Guess by Marciano and featured in Harper's Bazaar, Vogue, Elle and Allure. Xenia also gained attention for starring in Justin Bieber's music video "What do You Mean," which Glamour.com declared had three stars: Justin Bieber, Xenia Deli and Xenia Deli's eyebrows. Luckily, she shares beauty tips on IsaDora.com.

IsaDora launches on Walgreens.com today with a comprehensive assortment of face, brow, lip and eye beauty products.  Seasonal color collections will be introduced throughout the year.

"We are thrilled about our new relationship with Walgreens.com and their confidence that IsaDora will complement their line-up of cosmetics. Launching online gives us instant opportunities and a nationwide consumer reach," says Ingrid-Marie Johansson, Chief Creative Officer of IsaDora. "They've been aggressive in creating a superior experience for their beauty shopper and in embracing brands that not only offer amazing products, but also concentrates on remarkable formulations and innovations. That is what our customers demand."

SOURCE IsaDora