Global Digital OOH Market to Reach $27 Billion by 2025

SAN FRANCISCO, March 28, 2022 /PRNewswire/ -- A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "Digital OOH - Global Market Trajectory & Analytics". The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.

FACTS AT A GLANCE
What's New for 2022?

• Global competitiveness and key competitor percentage market shares
• Market presence across multiple geographies - Strong/Active/Niche/Trivial
• Online interactive peer-to-peer collaborative bespoke updates
• Access to our digital archives and MarketGlass Research Platform
• Complimentary updates for one year

Edition: 9; Released: February 2022
Executive Pool: 621
Companies: 45 - Players covered include Adams Outdoor Advertising; AOTO Electronics Co., Ltd; APG|SGA SA; Ayuda Media Systems; Bell Media; Broadsign International LLC; Clear Channel Outdoor Holdings, Inc.; Daktronics, Inc.; Global; JCDecaux Group; Lamar Advertising Company; oOh!media Limited; Outfront Media, Inc.; Pattison Outdoor Advertising; Primedia Outdoor; Ströer SE & Co. KGaA and Others.
Coverage: All major geographies and key segments
Segments: Product (Billboard, Transit, Street Furniture, Other Products); Application (Outdoor, Indoor); Vertical (Commercial, Infrastructural, Institutional, Other Verticals)
Geographies: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Complimentary Project Preview - This is an ongoing global program. Preview our research program before you make a purchase decision. We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies. Previews provide deep insider access to business trends; competitive brands; domain expert profiles; and market data templates and much more. You may also build your own bespoke report using our MarketGlass™ Platform which offers thousands of data bytes without an obligation to purchase our report. Preview Registry

ABSTRACT-

Global Digital OOH Market to Reach $27 Billion by 2025
Digital Out-of-Home (DOOH) advertising, also known as place-based media, is a visual advertising mode targeting audience when they are in-transit, outdoors or at commercial venues simply waiting. DOOH advertising offers great opportunities for advertisers to market their products and services using digital billboards, promotions and interactive campaigns without the need to waste paper for printed billboards. Amid the COVID-19 crisis, the global market for Digital OOH is projected to reach US$27 Billion by 2025, registering a compounded annual growth rate (CAGR) of 9.9% over the analysis period. United States represents the largest regional market for Digital OOH, accounting for an estimated 32.2% share of the global total. The market is projected to reach US$8.3 Billion by the close of the analysis period. China is expected to spearhead growth and emerge as the fastest growing regional market with a CAGR of 13.1% over the analysis period.

Growing commercial display usage in advertising constitutes the chief growth promoting factor for digital OOH market. Technology advancements like enhanced IoT connectivity, AI, beacons and NFC among others led to increased creativity in DOOH industry in the recent years. Also, with stringent laws governing the number of roadside billboards that can be erected in a city, offering digital signs can prove to be a way out for advertisers. For instance, the Highway Beautification Act of 1965 in the US limits the number of new roadside billboards that can be erected, and digital signs in this regard prove to be a way out for advertisers to stimulate growth by helping them increase efficiency and acquire market share from other advertising platforms. Outdoor advertising is currently the dominant segment in the DOOH market, driven by growing outdoor activities of people such as shopping, dining out and travelling. Established advertisement market along with increased penchant for digital technologies among advertisers, marketers and corporate entities attaches strong demand for DOOH in the developed world. As consumers in Asia-Pacific and other emerging economies are following the footsteps of their western counterparts and are quickly migrating from traditional media channels to the attractive digital medium, growth of the digital media marketing industry in these regions is likely to be robust.

The market for Transit Media is forecast to growth the fastest over the analysis period. With people spending most of their time outdoors, transit media has quickly gained popularity among the DOOH advertising agencies. Given the advantages such as high degree of visibility, cost effectiveness and superior flexibility, transit media has emerged as an important advertising medium in the marketing world. Generally perceived as highly suitable for mass promotional medium, transit advertising also comes across as an effective choice for targeting a specific customer profile. More

MarketGlass™ Platform
Our MarketGlass™ Platform is a free full-stack knowledge center that is custom configurable to today`s busy business executive`s intelligence needs! This influencer driven interactive research platform is at the core of our primary research engagements and draws from unique perspectives of participating executives worldwide. Features include - enterprise-wide peer-to-peer collaborations; research program previews relevant to your company; 3.4 million domain expert profiles; competitive company profiles; interactive research modules; bespoke report generation; monitor market trends; competitive brands; create & publish blogs & podcasts using our primary and secondary content; track domain events worldwide; and much more. Client companies will have complete insider access to the project data stacks. Currently in use by 67,000+ domain experts worldwide.

Our platform is free for qualified executives and is accessible from our website www.StrategyR.com or via our just released mobile application on iOS or Android

About Global Industry Analysts, Inc. & StrategyR™
Global Industry Analysts, Inc., (www.strategyr.com) is a renowned market research publisher the world`s only influencer driven market research company. Proudly serving more than 42,000 clients from 36 countries, GIA is recognized for accurate forecasting of markets and industries for over 33 years.

CONTACTS:
Zak Ali
Director, Corporate Communications
Global Industry Analysts, Inc.
Phone: 1-408-528-9966
www.StrategyR.com
Email: [email protected]

LINKS
Join Our Expert Panel
https://www.strategyr.com/Panelist.asp

Connect With Us on LinkedIn
https://www.linkedin.com/company/global-industry-analysts-inc./

Follow Us on Twitter
https://twitter.com/marketbytes

Journalists & Media
[email protected]

SOURCE Global Industry Analysts, Inc.