Global E-commerce Giants Converge in Yiwu to Unlock the New Dividends of Made-in-China

YIWU, China, June 3, 2025 /PRNewswire/ -- Seventeen global e-commerce giants—including Amazon, TikTok, SHEIN, TEMU, RedNote, and Alibaba—gathered in Yiwu, the renowned "World's Supermarket," to launch a major initiative focused on co-creating a dynamic digital trade ecosystem. Held by Chinagoods.com, under the theme "Converging in Yiwu, Shaping the Future," the event brought together over 600 Yiwu-based merchants and global industry leaders, reaching more than 200,000 participants through both online and offline channels.

At a time marked by rising trade tensions and fragmented consumer demands, Yiwu is leveraging China's supply chain to provide overseas buyers with new growth engines and offer consumers reliable access to a high-quality and cost-effective life.

Global Buyers: Leveraging Yiwu's Supply Chain to Activate Three Key Growth Drivers

1. Influencer Economy Fuels Viral Product Breakthroughs
   
   "One TikTok video boosted my pet supplies orders by 200%," shared a Yiwu merchant during the forum. By tapping into the traffic ecosystems of platforms like TikTok and RedNote's , overseas buyers can rapidly scale viral products. TikTok's Southeast Asia "direct shipping without warehousing" model allows merchants to test products with zero-inventory, converting localized short-video engagement directly into sales. Meanwhile, SHEIN's flexible supply chain enables buyers to swiftly respond to social media trends and update product listings through a "small orders, quick response" model, helping to minimize trial-and-error costs.
   
   
2. Digitizing Traditional Channels to Boost Operational Efficiency
   
   For buyers who rely on offline channels, Yiwu is enhanceing service capabilities through digital tools. Amazon's "Multi-Channel Fulfillment" integrates global inventory, allowing merchants to sync products across independent websites, physical stores and other sales channels with a single click. In Russia, Wildberries has established 58,000 pickup points, helping achieve localized fulfillment, shorten delivery times, and reduce return rates. A German home goods buyer noted, "Through Yiwu's digital platforms, my order processing efficiency has increased by 40% and logistics costs have dropped by 15%."
   
   
3. Expanding Local E-Commerce Operations to Strengthen Supply Chain Assurance
   
   Amid emerging market opportunities, Yiwu's overseas warehouse network and AI-powered tools have become the foundation for asset-light global expansion. Yiwu has established smart warehouses in locations such as Dubai and Mexico, supporting order splitting and multi-country customs clearance—effectively mitigating policy risks. Latin American e-commerce giant Mercadolibre presented a case at the event: guided by platform data, a Yiwu-based tool manufacturer developed a high-precision screwdriver tailored for Brazil market The product was priced at three times the local average, and achieved over $100,000+ in sales within the first-month. "The agility of the Yiwu supply chain gives us the confidence to explore high-margin niche markets," emphasized a senior executive from MercadoLibre.

Global Consumers: A Beacon of Affordability Amid Trade Tensions

1. Broad Product Range and Unbeatable Value to Meet Diverse Needs
   
   "The storage boxes I bought on TEMU cost only one-third of what I'd pay at my local supermarket—and the quality was surprisingly good!" shared a U.S. consumer on social media. With access to Yiwu's 2.1 million product SKUs, global consumers are able to meet their everyday needs at significantly lower costs—from customized African homeware to trendy European accessories and affordable Southeast Asian cosmetics. Yiwu-made products are rapidly entering global markets via platforms like TEMU and Shopee. TEMU's viral "slash-a-price" referral model further empowers consumers in lower-tier markets to enjoy the full benefits of unbeatable value.
   
   
2. Efficient Logistics and Hassle-Free After-Sales Service Redefine the Consumer Experience
   
   Logistics disruptions triggered by trade tensions once undermined cross-border shopping experiences—but Yiwu's fulfillment network is now turning the tide.  Through its "small orders, quick response" model, SHEIN has achieved 7-day delivery to European and North American markets. RedNote leverages multilingual AI tools to automatically generate product content tailored to local cultures, reducing communication gaps and mismatched expectations.In Russia, Wildberries has launched a "pick-up and inspect before return" service, allowing customers to check items on-site, resulting in a 15% drop in return rates.
   
   "Now, receiving products from Yiwu is just as fast as buying from local e-commerce platforms—and returns are easier too," shared a French user.
   
   
3. Localized Adaptation and Cultural Resonance Deepen Consumer Trust
   
   The flexible nature of Yiwu's supply chain allows it to swiftly respond to the personalized needs of regional markets. According to data from the Egatee platform, African buyers are using AI-powered matching tools to source cosmetics and stationery aligned with local aesthetics—leading to a 30% increase in repeat purchases. Meanwhile, TikTok's Southeast Asia team is helping merchants create culturally tailored short videos, doubling product click-through rates.
   
   "Made in China is no longer just about low prices—it's now the preferred choice that fits our lifestyle perfectly," commented a consumer from Indonesia.

Co-Building the Ecosystem: From China's Shelves to Global Solutions

Yiwu's breakthrough lies not only in product export but also in providing systematic capabilities for global trade. The "Digital Brain," developed jointly by Alibaba Cloud and Yiwu, analyzes global consumer trends in real time to help merchants dynamically adjust production capacity. Platforms like DHgate and Baidu's procurement service offer buyers bestseller prediction tools to reduce product selection risks. Walmart integrates financial and logistics service providers to launch a one-stop overseas expansion solution, enabling small and medium-sized buyers to enter global markets effortlessly.

Even more transformative is the reshaping of brand value. The "Yiwu Selection" concept stores, launched as branded overseas outlets, achieved sales exceeding RMB 120 million within five hours at their flagship store. Featuring curated categories such as accessories, home goods, and beauty products, these stores break the stereotype of Yiwu as a low-cost dumping ground.

"In the past, customers only asked about price. Now, they care more about quality assurance and exclusive designs," said a merchant participating in the brand program.

Looking Ahead: A New Era of Certainty in Global Trade

"Let his strength be but the wind that sweeps over the mountains." This saying from a Yiwu merchant perfectly captures the current state of global trade. In October, the Yiwu Global Digital Trade Center will officially launch, further integrating AI-driven product selection, smart warehousing, and omnichannel resources to seamlessly connect the China's supply chain with global demand.

For overseas buyers, Yiwu serves as a powerful growth accelerator—leveraging influencer-driven marketing, digital tools, and localized services to unlock new opportunities. For consumers, it is a reliable gateway to better living—offering high value, efficient fulfillment, and culturally tailored products that enhance the shopping experience.

As uncertainty continues to global trade, Yiwu's evolving digital ecosystem is delivering something increasingly rare: a dependable answer in uncertain times.

SOURCE Chinagoods.com