PHILADELPHIA, May 24, 2016 /PRNewswire/ -- Event Strategy Group, a global experiential agency that partners with corporate brands to create original events that produce high-impact results, today announced it has spun off a new type of experiential incentive company, ESG Incentives (ESGI). The new Company will be led by Renee Scullin and Jason McCallum, CIS, a seasoned duo with decades of experiential event planning and incentive industry experience.
ESG Incentives will leverage its strong background developing one-of-a-kind experiential events for organizations into unique corporate incentive programs that amplify and reinforce a company's brand. The organization has developed a strategic approach to planning, delivering, managing and measuring its incentive programs, which are designed to reward employees, sales teams, channel partners and customers. The end result will be experiences that inspire a lifetime of brand loyalty.
"We're excited to take the experiences we have been delivering for the past 16 years at ESG and transform them into unforgettable, results-driven incentive programs," said Renee Scullin, Co-Founder and Vice President at ESG and Founder and President of ESG Incentives. "We have worked with many companies looking to build their brand loyalty and engagement through incentives, leading us to feel this is the right time to spin-off into ESGI."
ESGI provides a total incentive travel solution including program design, communication, destination sourcing, hotel contracting, event planning and production, and travel management. ESGI will also work with companies of all sizes to create custom online reward programs that motivate, engage, and activate brand loyalists.
"We have seen a shift in how individuals are interacting and engaging with brands in a B2B environment. This rapid change calls for a new approach in the incentive industry to deliver on a brand's promise with profitable business results," explained Jason McCallum, ESGI Managing Director. "We believe that unforgettable corporate incentive programs, which take participants out of their comfort zone, can make all the difference in motivating employees, sales teams, channel partners and customers."
"After more than 16 years of helping companies look like rock stars through corporate events with ESG, spinning off an organization that is solely focused on incentive programs was a clear next step," said Norman Aamodt, Co-Founder and President of Event Strategy Group. "I am excited for the opportunity to provide additional services, that have the same level of brand excitement and engagement, to our ESG clients and prospects."
About ESG Incentives
Headquartered in Philadelphia, PA, ESG Incentives (ESGI) is a new type of corporate incentives provider dedicated to delivering unforgettable incentive programs for organizations looking to reward employees, sales teams, channel partners and customers. Through a strategic approach to planning, delivering, managing and measuring incentive programs, ESGI delivers amazing experiences, which provide profitable and rewarding results and inspire a lifetime of brand loyalty. For more information, visit www.esgincentives.com
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SOURCE Event Strategy Group