Global Fashion & Style Authority WGSN Taps Doris Raymond of The Way We Wore(R) as its First Vintage Specialist

Mar 16, 2010, 10:29 ET from WGSN

LOS ANGELES, March 16 /PRNewswire/ -- Doris Raymond, Proprietor of The Way We Wore, has been selected by WGSN to be its first Vintage Specialist. WGSN is the global leader in trend forecasting, design resources, strategic and retail analysis for the fashion, design and style industries. Recognizing the increasing importance of vintage influence on design, WGSN recently launched a directory dedicated to vintage. The partnership with The Way We Wore is part of WGSN's continuous effort to deliver inspirational and actionable content to its more than 36,000 customers located around the world.  

Ms. Raymond, a leading resource of inspiration for many of the world's best known fashion designers, Hollywood costumers and celebrities, will regularly present a portfolio of vintage items exemplary of trends relevant to the overall design industry. The partnership with WGSN enables her to showcase vintage items from her extensive private collection including the best in 20th century clothing, jewelry, accessories, and footwear from museum worthy couture to designer, homemade folk and rare obscure pieces. Additionally, a treasure trove of ethnic costumes from around the world, and a vast library of textiles, trims and notions from the 18th – 20th centuries will be included.

In keeping with WGSN's positioning as the fashion industry's premier resource, the collaboration enables the service to provide the best in vintage knowledge and reference for designers of all trades.  Referencing Ms. Raymond's comprehensive collection, WGSN will provide a wellspring of vintage reports including its signature trend analysis, thought-leader interviews, design files, and graphics and CADs.

"There's no doubt that vintage apparel is a key source of inspiration for future fashion trends right now and this partnership not only puts one of the best vintage resources in the world in the hands of WGSN's unparalleled trend specialists, it also allows them to tap into Doris Raymond's historical expertise," said Sally Lohan, WGSN West Coast Content Director and Head of  the Vintage Directory.  

The Way We Wore boutique and research library is based in Los Angeles with independent representation in New York.

About Doris Raymond

Vintage Specialist Doris Raymond has collected fashion all of her life, turning her passion into a trade for over three decades. Six years ago she burst onto the scene as the go-to destination for designers, celebrities and visitors from around the world when she opened The Way We Wore®, a boutique and vintage research library on La Brea Avenue in Los Angeles. Since its opening, The Way We Wore® has garnered rave reviews, accolades and honors, culminating with Ms. Raymond's nomination as "Fashion Retailer of the Year" at the LA Fashion Awards in 2007.

The store features treasures spanning the entire 20th century and includes racks of clothing, jewelry, shoes and accessories from rare European couture pieces for the collector to everyday wearable items for those who love vintage fashion.

An adjacent research library offering a treasure trove of items from buttons and trims to authentic costumes is open by appointment to the trade only.  For more information visit

WGSN Defines and Shapes Winning Style and Design

With proven global authority, WGSN identifies and analyses current and future trends, creating online tools that can be put into action to power their customers' commercial success. WGSN enables those who need to see, think, and act on consumers' evolving wants, needs and behaviors to create brilliant products and services. For more information, visit

Media Contact for Doris Raymond:

Media Contact for WGSN:

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