Global Gamification Leader Badgeville Announces Engage Summit 2012 on August 8-9

Executives from Oracle, EMC, VMware, Autodesk, Opower, CallidusCloud, Deloitte and more to join esteemed speaker roster at Badgeville Engage 2012

Jul 26, 2012, 11:40 ET from Badgeville

SAN FRANCISCO, July 26, 2012 /PRNewswire/ -- Badgeville, The Behavior Platform and global gamification leader, today announced the world's first summit dedicated to educating world-class businesses on how to apply game mechanics, reputation mechanics, and social mechanics to their entire digital ecosystem. On August 8-9 at the W Hotel in San Francisco, Calif., hundreds of business leaders will join Badgeville for two full days of keynotes, panels featuring a diverse group of Badgeville customers, and dynamic how-to workshops with actionable takeaways.

In the fast-changing and increasingly fragmented ecosystem of global business, it is necessary to measure and influence behavior across both employee and customer audiences. At Engage 2012, Badgeville will address this important issue. Learn from analysts, gamification champions, and industry thought leaders to explore how these techniques help increase content generation, engagement, productivity, collaboration, and more.

"Over 70 percent of Global 2000 organizations will have at least one gamified application by 2014, according to Gartner, yet there are limited resources available to educate these world-class companies," said Kris Duggan, CEO, Badgeville. "As the global gamification leader, we are focused on providing resources to executives and managers seeking to take advantage of these powerful techniques to increase key business objectives."

Badgeville today also announced the Summit's keynote speakers:

  • Sarah Rotman-Epps, Analyst, Forrester Research
  • Tim Chang, Managing Partner, Mayfield Venture Fund
  • Ray Wang, CEO & Principal Analyst, Constellation Research


Featured Sessions:

  • A Fireside Chat with Oracle
  • Enterprise Gamification Case Studies with EMC and Deloitte
  • Baking Gamification into Your Core Product
  • Gamification for Good: Changing the World, One Behavior at a Time
  • Autodesk Gamifies Software Trial Marketing
  • Gamifying Fan Loyalty and Engagement
  • Understanding and Measuring Big Behavior Data
  • & more!


The Summit will be split into two days, with day one focused on understanding why behavior management and gamification are vital strategies for business, and with day two focuses on how to deploy these techniques. Badgeville University on day two will offer workshops that will provide all attendees actionable takeaways on how to either get started or advance their existing gamification program. Badgeville customers will have access to the VIP Track, featuring advanced level classes and training for marketers and developers.

For more information and to register for a spot at the event, visit

About Badgeville
Badgeville (, The Behavior Platform, is the leading provider of gamification and social engagement solutions for world-class businesses, enabling companies in virtually every industry to influence and measure user behavior. Companies and organizations from across the globe are using our award-winning Software-as-a-Service (SaaS) solution to increase customer loyalty, user engagement and employee performance. With 175 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to world-class companies including Deloitte, EMC, Universal Music, Samsung, CA Technologies, Dell, Bell Media, NBC, The Active Network, and Recyclebank. Founded in 2010, Badgeville is based in Menlo Park, Calif. And has offices in New York and Europe.  Follow @Badgeville to learn more.

SOURCE Badgeville