Global Gifts, Novelty and Souvenirs Market 2019-2023: Increased Demand for Personalized Gift Products, Growing Demand for Non-Seasonal Gifts & Increased Offering of Specialized Merchandise

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Nov 21, 2018, 11:00 ET

DUBLIN, Nov. 21, 2018 /PRNewswire/ --

The "Global Gifts Novelty and Souvenirs Market 2019-2023" report has been added to ResearchAndMarkets.com's offering.

The gifts novelty and souvenirs market will register a CAGR of almost 5% by 2023.

The increased demand for personalized gift products is identified as one of the key trends that will gain traction in the market throughout the projected period. Some of the varying kinds of gift personalization services include personalized greeting cards, apparel, personalized gifts, and mementos.

Market Overview

Growing culture of gifting

Consumers present various types of gifts as a social expression, especially during festivals. There is a huge demand for gifts such as novelty and souvenirs items that contribute significantly to the market.

Seasonal nature of business

During the second half of the year, the demand for gifts, novelty, and souvenirs is usually high. This is due to the concentration of major festivals and holidays during the period. The overall demand in the market fluctuates substantially on the seasonal demand for gifts.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies and the competitive environment is quite intense. Factors such as the increased demand for personalized gift products and growing culture of gifting, will provide considerable growth opportunities to gifts novelty and souvenirs market vendors. American Greetings, Card Factory, Hallmark Licensing, Spencer Gifts, and Walt Disney Company are some of the major companies covered in this report.

Report Summary:

One trend affecting this market is the increased demand for personalized gift products. Personalization of gifts is a major trend, which boosts the sales and drives the growth of the market.

According to the report, one driver influencing this market is the technological advancements leading to product innovation and premiumization. Advancements in technology and innovations have resulted in a high demand and preferences for gift products.

Further, the report states that one challenge affecting this market is the availability of alternate products for social expression. The high adoption of digital platforms and availability of social expression products are huge emerging challenges for the market.

Key Topics Covered:

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: MARKET LANDSCAPE

Market ecosystem
Market characteristics
Market segmentation analysis

PART 04: MARKET SIZING

Market definition
Market sizing 2018
Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

Market segmentation by product
Comparison by product
Souvenirs and novelty items - Market size and forecast 2018-2023
Seasonal decorations - Market size and forecast 2018-2023
Greeting cards - Market size and forecast 2018-2023
Other gift items - Market size and forecast 2018-2023
Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

Market segmentation by distribution channel
Comparison by distribution channel
Offline - Market size and forecast 2018-2023
Online - Market size and forecast 2018-2023
Market opportunity by distribution channel

PART 09: GEOGRAPHIC LANDSCAPE

Geographic segmentation
Geographic comparison
EMEA - Market size and forecast 2018-2023
Americas - Market size and forecast 2018-2023
APAC - Market size and forecast 2018-2023
Key leading countries
Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

Market drivers
Market challenges

PART 12: MARKET TRENDS

Increased demand for personalized gift products
Growing demand for non-seasonal gifts
Increased offering of specialized merchandise
Other trends

PART 13: VENDOR LANDSCAPE

Overview
Landscape disruption
Competitive scenario

PART 14: VENDOR ANALYSIS

Vendors covered
Vendor classification
Market positioning of vendors
American Greetings
Card Factory
Hallmark Licensing
Spencer Gifts
Walt Disney Company

PART 15: APPENDIX

For more information about this report visit https://www.researchandmarkets.com/research/zbvl46/global_gifts?w=5

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