LONDON, Sept. 7, 2016 /PRNewswire/ -- Global Heavy-duty Truck Platforms Driving Growth Opportunities : Average Number of Global Platforms per OEM to Rise from 2.2 to 2.8 by 2025
Platform-based production has gained importance among truck manufacturers in recent years. It offers improved margins due to increased scalability, as well as multi-regional presence. Nearly half of the total number of heavy trucks produced globally will be platform-based by 2025. OEMs are expected to start focussing on global platforms, shifting from regional platforms, with manufacturers such as Daimler and Volvo spearheading this trend both in terms of volume and global presence. With rising demand in emerging markets such as China and India, value platform will gain importance among global OEMs. Trucks based on value platform will come to the fore, offering increased flexibility in terms of features, as well as price range. Platforms will evolve from purely product based to one based on trucking services and solutions. Services such as telematics and advanced solutions such as mobile-based freight aggregation, autonomous trucks, and truck platooning will facilitate global truck platform development. These technologies will become as important as product-based platforms in the next 10–15 years.
Key Questions this Study will Answer
How significant is the concept of platform-based product development in the commercial vehicle industry?
What are the key market trends leading to platformisation and its growing importance globally?
What is the importance of emerging markets? How does the value segment drive the growth of global platforms?
How different are OEMs with regard to platform strategy, global presence, and success potential in emerging markets?
How will platformisation as a concept evolve in the commercial vehicle market space?
What degree of impact will advanced technologies such as telematics, mobile-based freight aggregation, autonomous trucks, and truck platooning have on platformisation?
Research Aims and Objectives
To update and analyze platform strategies of select global truck OEMs and understand the impact of new technologies on platform-based production
- Provide a strategic overview of the platform strategy of key truck manufacturers across the globe with respect to HD truck manufacturing
- Analyze the significance of value platforms and emerging markets in OEMs' platform development strategies
- Evaluate the differentiation possibilities on modular value platform
- Evaluate the certainty, impact, and evolution of latest technology and trends on OEMs' platform strategies
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