Global Household Cleaning Market 2015-2019 - Key Vendors are Colgate-Palmolive, Henkel, Procter & Gamble, Reckitt Benckiser & Unilever

DUBLIN, Jan. 18, 2015
/PRNewswire/ -- Research and Markets(http://www.researchandmarkets.com/research/n7l4nq/global_household) has announced the addition of the "Global Household Cleaning Market 2015-2019" report to their offering.

The global household cleaning products market to grow at a CAGR of 4.97% over the period 2015-2019.

Global Household Cleaning Products Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Americas, APAC, Europe, MEA; it also covers the landscape of the global household cleaning products market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Household cleaning products, also known as household cleansers, fall into the broad category of home care products. They accounted for a revenue share of more than 20% in the global home care market in 2014. Irrespective of having various compositions and ingredients, household cleansers can be categorized into four different variants based on its usage: surface cleansers, dishwashing products, toilet cleaner, and other cleaning agents. As the name suggests, household cleansers are generally used to maintain family hygiene that aid in cleaning and washing households and in removing germs and odor. 

The major trend in this market is that brands are becoming natural and green. The increasing demand for natural and herbal products has encouraged the manufacturers to launch natural household cleaning products. Global manufacturers of household cleaning products are also coming up with an online portal for selling household cleansers since e-tailing has become a trend in the home care market.

According to the report, technological advances and product innovation are some of the major growth drivers of the global household cleaning products market. Automatic dishwashing products are the result of technology advances and innovation in the global market. Consumers have become frequent and daily users of household cleaning products in the developed and developing markets.

Further, the report states that the major challenge faced by the leading players is the global assortment and distribution. It is hard for the marketers to cater to markets where the market presence of local players and unorganized players is wider.

To calculate the market size, the report considers revenue generated through the retail sales of the following household cleaning products:

• Surface cleaners
• Dishwashing products
• Toilet care
• Other cleaning agents (bleach)

Key vendors

• Colgate-Palmolive
• Henkel
• Procter & Gamble
• Reckitt Benckiser
• Unilever

Other prominent vendors

• Bombril
• Church & Dwight
• Godrej Consumer Products
• Goodmaid Chemicals
• Kao
• McBride
• Rohit Surfactants
• SC Johnson & Son
• Seventh Generation
• The Clorox Company

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by product

Part 07: Geographical segmentation

Part 08: Key leading countries

Part 09: Market drivers

Part 10: Impact of drivers

Part 11: Market challenges

Part 12: Impact of drivers and challenges

Part 13: Market trends

Part 14: Vendor landscape

Part 15: Key vendor analysis

Part 16: Appendix

For more information visit http://www.researchandmarkets.com/research/n7l4nq/global_household

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

SOURCE Research and Markets