Global Pressure Sensitive Labels Market 2016-2020 - Growing Demand from Organized Sector - Research and Markets

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Sep 07, 2016, 07:10 ET

DUBLIN, September 7, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Pressure Sensitive Labels Market 2016-2020" report to their offering.

The global pressure sensitive labels market to grow at a CAGR of 4.03% during the period 2016-2020.

The report covers the present scenario and the growth prospects of the global pressure sensitive labels market for 2016-2020. To calculate the market size, the report considers the production volume of pressure sensitive labels by geography and end-user segment.

Pressure sensitive labels in product packaging act as sources of information on pack contents, help in locating products through barcodes, tracking, tracing and authentication of devices and are also useful for promotion and decoration. Pressure sensitive labels are a valuable and easily accessible marketing tool that helps manufacturers to apply labels directly on products.

Rising demand from transportation and logistics industry will be a key trend for market growth. Pressure sensitive labels are an efficient warehousing solution that provides security by helping in product authentication and tamper evidence. Security and track and trace features are applied especially on packages containing high-value goods. Security features such as customer exclusive watermarks, infrared or ultra-violet light detectable fibers, and chemical tags are incorporated in pressure sensitive labels which keep track of the products.

Radio frequency identification (RFID) tags consisting of antennas and chips are integrated with pressure sensitive labels. Both passive and active tags are accommodated in the label that can be read with hand-held devices or computer portals. These tags may or may not be visible on the labels depending on requirements.

According to the report, one of the key drivers for market growth will be the increasing demand from organized sector. The emergence of supermarkets and hypermarkets have driven the growth for pressure sensitive labels. Organized retail has been developing in emerging economies like China and India due to an increase in consumer spending, which is estimated to increase to $33 trillion by 2020, and awareness of packaged food.

Penetration levels of the organized retail industry are 23% in China and 15% in India. Increase in the organized retail sector will drive the demand for labels technologies especially in emerging economies, which will spur the growth of the pressure sensitive labels market. Pressure sensitive labels in organized retail identify single items at the retail point of sale, in catch weight applications, particularly for foods. These labels aid in easy reading of the content present on it and also enables the sales assistant to scan items faster.

Key vendors