Global Social CRM Software Market (Customer Relationship Management) Growing at 38.1% CAGR to 2019

DALLAS, February 13, 2015 /PRNewswire/ --

ReportsnReports.com offers Global Social Customer Relationship Management (CRM) Software Market 2015-2019 report that talks about social CRM software market revenue generated from CRM software, social CRM software, solutions, tools, applications, services, support and maintenance.

The Social Customer Relationship Management (CRM) Software Market report emphasizes on the emergence of social networks across organizations. Social media marketing has also become popular, and both large enterprises and SMEs are experiencing the benefits of using social networking sites because of their respective CRM platforms. Complete report available @ http://www.reportsnreports.com/reports/344260-global-social-customer-relationship-management-crm-software-market-2015-2019.html .

Many SMEs are focused on maximizing customer loyalty and satisfaction to maintain their existing customer list and garner more business. Social CRM software solutions support organizational growth and promote customer interaction via social media.

Effective social CRM software solutions help SMEs function as a team and manage activities, thus eliminating excessive processes with the help of accessible real-time information on leads, prospects and customer data.

Social CRM applications help customers engage in meaningful conversation, benefiting both the company and the customers. It also helps businesses satisfy their current customers and locate new customers.

Report recognizes the following companies as the key players in the Social Customer Relationship Management (CRM) Software Market: Jive Software, Lithium Technologies, Oracle and Salesforce.com. Other Prominent Vendors of the market mentioned in this research include Artesian Solutions, Attensity Group, Bazaarvoice, Demand Media, Kana Software and QuestBackand Visible Technologies. Order a copy of this report at (Prices start at US $ 2500 for a single user PDF)http://www.reportsnreports.com/contacts/InquiryBeforeBuy.aspx?name=344260 .

Social CRM is an evolution of CRM, which uses social media services, techniques, and technology to enable organizations engage with their target customers. It is a business strategy, supported by technology platform, business processes, and social network, which helps to engage customers in a collaborative manner to provide mutual benefits to both parties. Social CRM has various applications including marketing, sales, customer services, social engagement with prospective customers, and social support to customers.

Analysts forecast the Global Social CRM Software market to grow at a CAGR of 38.1% over the period 2014-2019. This report covers the present scenario and the growth prospects of the Global Social CRM Software market for the period 2015-2019. To calculate the market size, the report considers revenue generated from CRM software, social CRM software, solutions, tools, applications, services, support, and maintenance.

The report also presents the vendor landscape and a corresponding detailed analysis of the major four vendors in the market. It provides a geographical segmentation of the market for 2014 and presents the details of the major drivers, challenges, and trends in the market. It also provides segmentations based on category, applications, and end-users in the market.

There is another report "CRM Market in China 2015-2019" that says one of the major drivers of the market is increased adoption across on-demand software sub-segments. Advantages of quick deployment and simplicity of configuration for sales administrators make it an attractive substitute for on-premise solutions. On-demand solutions make it easier for firms to obtain new modules, sites, and functionalities because they just need to activate new logins or features.

One of the major trends in the market is increased demand for marketing automation. Marketing automation refers to automation of internal marketing processes. A marketing automation system helps and increases the marketer's ability for delivering relevant information to the right person at the right time through a correct channel. Order a copy of this report at (Prices start at US $ 2500 for a single user PDF)http://www.reportsnreports.com/Purchase.aspx?name=344023 .

The report recognizes the following companies as the key players in the CRM Market in China: Microsoft Corp., Oracle Corp., Salesforce.com Inc. and SAP AG. Other Prominent Vendors of the Chinese CRM market mentioned in this report include 800App CRM, Amdocs, Aplicor, AsiaInfo-Linkage, Kingdee International Software, Neusoft, Shanghai Bokesoft Information, SugarCRM and Zoho.

A CRM is a software solution used to manage organizational interaction with the existing and prospective customers. CRM is defined as a management philosophy that aims to create, develop, and enhance customer relationships to maximize customer value, corporate profitability, and ultimately the shareholder's value. CRM software supports organizations to maintain contact details of their existing or prospective customers, including details such as names, addresses, phone numbers, call records, and purchase history. CRM enables businesses to gain actionable insights using a back-end analytical engine. It also helps businesses to see new opportunities with predictive analytics, streamline the operations, and personalize customer service based on a customer's history and prior interactions.

Analysts forecast the CRM market in China to grow at a CAGR of 16.54% over the period 2014-2019.

Further, the report states that Fragmented implementations of the CRM system are one of the major challenges confronting the market, which results in financial losses to the organization. In addition, poor usability of the system could lead to fragmented implementation that may affect processes.

Browse other reports on IT & Telecommunication Market at http://www.reportsnreports.com/market-research/information-technology/ .

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