LONDON, October 19, 2011 /PRNewswire/ --

- The Asian Awards Winners Announced -

On a night of triumph Freddie Mercury, Ravi Shankar, Jay Sean, Muttiah Muralitharan, Asha Bhosle, Amir Khan, Meera Syal, Dr KP Singh and Bollywood superstar Akshay Kumar were among those honoured at the Asian Awards 2011, a global celebration of Asian achievement in partnership with Lebara, on October 18th at The Grosvenor House Hotel, Park Lane London.

Lord Sebastian Coe, hosted the spectacular Awards show in aid of Save the Children, and saw former cast members of the West End show We Will Rock You perform to the 1000 world-class guests in attendance including Freddie Mercury's family and former band-mate Brian May, Anoushka Shankar, The Mayor of London Boris Johnson, Kanya King, Stuart Broad, James Caan, and many more.

Opening the ceremony with a comment on the contribution of these Asian leaders, Home Secretary Theresa May said the winners of The Asian Awards were an inspiration to all - with honours not just from their home countries but from all over the world. A video address from Prime Minister David Cameron further congratulated all winners on their outstanding achievements and contribution to the British and global economy and culture.

Recognising decades of excellence and cross-cultural impact, new honours were created this year. Legendary sitarist and composer Ravi Shankar won The Fellowship Award for his pioneering work in bringing Indian music to the West; while Freddie Mercury was recognised posthumously with The Founders Award to mark the 20th anniversary of his death and celebrate the musical legacy of this iconic and inspirational star, who was born in Zanzibar and educated in Bombay.

Google's Amit Singhal, named by Fortune as one of the smartest people in tech, was presented with the UBM Award for Outstanding Achievement in Science & Technology, while Anand Mahindra, who has built a US$12.5 billion organisation, Mahindra & Mahindra, as Vice Chairman and Managing Director, was awarded the Lloyds Banking Group Business Leader of the Year accolade. It was Amir Khan, the youngest British World Champion boxer ever, who won the coveted Lebara People's Choice Award. In the Arts categories, comedian, producer and actress Meera Syal received the honour for Outstanding Achievement in Television, while Jay Sean, the most successful British/European male urban artist in US chart history, won the Lebara Outstanding Achievement in Music Award.

Dr KP Singh, Chairman of DLF, the world's largest real estate company, won the PwC Entrepreneur of the Year Award, while Asha Bhosle, one of the greatest playback singers in Bollywood history with over 13,000 songs to her credit, was awarded the Kingfisher Airlines Lifetime Achievement Award. World-class cricketer and legendary bowler Muttiah Muralitharan received the honour for Outstanding Achievement in Sport, while Shiv Nadar was honoured the Lloyds Banking Group Philanthropist of the Year prize.

"The Asian Awards does not just recognise the outstanding achievers from Asian communities around the world, it also brings them together to create a united whole that is greater than the sum of its parts. The accomplishments of all the winners inspire millions of other people - both in Asian communities and more widely - to pursue their ambitions. These are just some of the reasons why the Asian Awards are unique and why Lebara is proud to sponsor the Awards," said Ratheesan Yoganathan, CEO, Lebara.

The Asian Awards in partnership with Lebara, were an ambitious idea conceived in 2010 by Paul Sagoo, Entrepreneur and Founder of Lemon Group, and realised by co-founder Caroline Jackson Levy, Managing Director of UBM Awards.

"The Asian Awards are about celebrating and rewarding exceptional endeavour," said Jackson Levy. "We are honoured to have been joined by so many world figures - with the support of our Chair of Judges Baroness Verma and other major personalities such as Meera Syal, Jay Sean, Asha Bhosle and Dr KP Singh, the Asian Awards were once again a spectacular success."

"The Asian Awards is not only a way for a community to celebrate its own success - it is a way to share the stories and achievements and lives of these great people with the world, to inspire the millions of us who strive to be the best we can. The Awards also recognise and support the vital work of Save the Children in the South Asian diaspora and we are delighted to have been able play our part in supporting their efforts," added Sagoo.

A celebration of excellence among the global Asian community, the Asian Awards in partnership with Lebara were launched in 2010 to recognise and reward the outstanding achievements of individuals born in or with direct family origin from India, Sri Lanka, Pakistan or Bangladesh across all disciplines of life - from business to the arts, culture, sport and public service. Visit http://www.theasianawards.com for the full press release and more information about the winners.

THE ASIAN AWARDS - FULL LIST OF WINNERS

• The Fellowship Award Winner: Ravi Shankar
• The Chivas Regal Outstanding Achievement in Sport: Muttiah Muralitharan
• The UBM Outstanding Achievement in Science and Technology: Amit Singhal
• The PwC Entrepreneur of the Year: Dr. KP Singh
• The Lloyds Banking Group Philanthropist of the Year: Shiv Nadar
• The PR Newswire Social Entrepreneur of the Year:  Bunker Roy
• The Lebara Outstanding Achievement in Music: Jay Sean
• Public Servant of the Year: Irene Khan
• Outstanding Achievement in the Arts: Russell Peters
• The Lloyds Banking Group Business Leader of the Year: Anand Mahindra
• Outstanding Achievement in Cinema: Akshay Kumar
• The Kingfisher Airlines Lifetime Achievement Award: Asha Bhosle
• The Lebara People's Choice Award: Amir Khan
• Outstanding Achievement in Television: Meera Syal
• The Founders Award: Freddie Mercury

Notes for Editors:

1. The Asian Awards in partnership with Lebara, were an ambitious idea conceived by Paul Sagoo, entrepreneur and founder of Lemon Group, and realised by co-founder Caroline Jackson Levy, Managing Director of UBM Awards. A celebration of excellence among the global Asian community, they were launched in 2010 to recognise and reward the outstanding achievements of individuals born in or with direct family origin from India, Sri Lanka, Pakistan or Bangladesh across all disciplines of life - from business to the arts, culture, sport and public service.

2. The Asian Awards sponsors and partners include: Lebara, Lloyds Banking Group, Jaguar, PwC, Kingfisher Airlines, Save the Children, The Times, PR Newswire, Quintessentially, Chivas, Asia House, Business Asia, KIKIT and Red Carpet Security.

3. Kingfisher hosted the Asian Awards after show party and Jaguar offered chauffeur services to all winners and a large number of attendees.

4. UBM Awards is UBM Plc's awards organiser and producer. Based in London, UBM Awards specialises in end-to-end delivery of cross-sector awards programmes and bespoke events Worldwide. UBM Awards organise more than 30 awards and events annually including the Asian Awards. For more information go to http://www.ubm.com.

For more information, interview requests, footage and hi-res images, please contact:

Pedro Carvalho - FNIK PR on +44(0)7831-556-951 or email fnik@btconnect.com (TV & radio interviews)
Puja Vedi - LiveStyle media on +44(0)7949-573-065 or email puja@livestylemedia.co.uk  (Press & Photos)

Henriette Svensen, Head of PR, UBM Awards
Tel:  +44(0)207-234-8753 / +44(0)7500-917-628 or email: henriette.svensen@ubm.com 

SOURCE The Asian Awards in partnership with Lebara, UBM Awards