Global Toys & Games (Product Type, Age Group, Retail Channel) Market Report 2022: A $141 Billion Market by 2026 - Leading Players are Lego Group, Bandai Namco, Hasbro, Mattel, Tomy Company, & Funko

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Aug 25, 2022, 09:15 ET

DUBLIN, Aug. 25, 2022 /PRNewswire/ -- The "Global Toys & Games Market (by Product Type, Age Group, Retail Channel & Region): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)" report has been added to ResearchAndMarkets.com's offering.

The global toys and games market is expected to record a value of US$141.16 billion by 2026, witnessing growth at a CAGR of 5.40%, over the period 2022-2026.

Growth in the toys and games market has accrued due to an upsurge in kids population, inflating disposable income levels, mounting obesity rates among children, urging proliferation of toy subscription services and increasing commercialization of renowned movie and cartoon characters.

However, the growth of the market would be challenged by accelerating penetration of smartphones & tablets, availability of counterfeit products and seasonal demand & short life of merchandise and collectibles. A few notable trends may include thriving e-commerce industry, growing use of social media, surging millennial spending, integration of technology and rising popularity of innovative toy packaging.

The global toys and games market has been segmented on the basis of product type, age group and retail channel. According to product type, the market can be bifurcated into dolls & action Tables, games and puzzles, infant & preschool toys, outdoor & sports toys, building sets and others.

On the basis of mode of operation, the global market can be split into 0-8 years, 9-15 years and 15 years & above. Whereas, in terms of retail channel, the toys and games market can be categorized into non-store retailing (i.e., internet retailing), specialty retailers, grocery retailers and mixed retailers.

The fastest growing regional market is North America due to high expendable incomes, growing awareness of the educational and developmental benefits of toys, increasing adult population and their inclination towards the indoor board and card games and significant presence of major players in the region.

The competitive landscape of the market, along with the company profiles of leading players

The Lego Group
Bandai Namco Holdings Inc
Hasbro Inc
Mattel, Inc
Tomy Company, Ltd
Funko Inc

Key Topics Covered:

1. Market Overview
1.1 Introduction
1.2 Different Kinds of Toys
1.3 Benefits of Toys and Games
1.4 Technological Toys vs. Traditional Toys
1.5 Value Chain of Toy Industry
1.6 Toys & Games Market Segmentation

2. Impact of COVID-19
2.1 Decline in Industrial Production
2.2 Rise in Toy Imports in the U.S.
2.3 Growth in Major Companies' Brand Values

3. Global Market Analysis
3.1 Global Toys & Games Market by Value
3.2 Global Toys & Games Market Forecast by Value
3.3 Global Toys & Games Market by Product Type
3.3.1 Global Dolls & Action Figures Market by Value
3.3.2 Global Dolls & Action Figures Market Forecast by Value
3.3.3 Global Games & Puzzles Market by Value
3.3.4 Global Games & Puzzles Market Forecast by Value
3.3.5 Global Infant & Preschool Toys & Games Market by Value
3.3.6 Global Infant & Preschool Toys & Games Market Forecast by Value
3.3.7 Global Outdoor & Sports Toys and Games Market by Value
3.3.8 Global Outdoor & Sports Toys and Games Market Forecast by Value
3.3.9 Global Building Sets Toys and Games Market by Value
3.3.10 Global Building Sets Toys and Games Market Forecast by Value
3.4 Global Toys & Games Market by Age Group
3.4.1 Global Toys & Games Age Group Market by Value
3.4.2 Global Toys & Games Age Group Market Forecast by Value
3.5 Global Toys & Games Market by Retail Channel
3.5.1 Global Toys & Games Retail Channel Market by Value
3.5.2 Global Toys & Games Retail Channel Market Forecast by Value
3.6 Global Toys & Games Market by Region

4. Regional Market
4.1 North America
4.1.1 North America Toys & Games Market by Value
4.1.2 North America Toys & Games Market Forecast by Value
4.1.3 The U.S. Toys & Games Market Forecast by Value
4.1.4 The U.S. Toys & Games Market by Product Type
4.1.5 The U.S. Toys & Games Market by Retail Channel
4.2 Asia Pacific
4.3 Europe
4.4 Latin America, Middle East & Africa

5. Market Dynamics
5.1 Growth Drivers
5.1.1 Upsurge in the Kids Population
5.1.2 Inflating Disposable Income Levels
5.1.3 Mounting Obesity Rates among Children
5.1.4 Surging Proliferation of Toy Subscription Services
5.1.5 Escalating Number of Children's Programs & TV Channels
5.1.6 Increasing Commercialization of Renowned Movie and Cartoon Characters
5.2 Key Trends & Developments
5.2.1 Thriving E-Commerce Industry
5.2.2 Growing Usage of Social Media
5.2.3 Surging Millennial Spending
5.2.4 Integration of Technology
5.2.5 Rising Popularity of Innovative Toy Packaging
5.3 Challenges
5.3.1 Accelerating Penetration of Smartphones & Tablets
5.3.2 Availability of Counterfeit Products
5.3.3 Seasonal Demand & Short Life of Merchandise and Collectibles

6. Competitive Landscape
6.1 Global Market
6.1.1 Revenue Comparison of Key Players
6.1.2 Market Capitalization Comparison of Key Players
6.1.3 R&D Comparison of Key Players
6.1.4 Global Toys & Games Market Share by Key Players
6.2 North America Market
6.2.1 North America Toys & Games Market Share by Key Players
6.3 China Market
6.3.1 China Toys & Games Market Share by Key Players

7. Company Profiles
7.1 Business Overview
7.2 Financial Overview
7.3 Business Strategies