ATLANTA, Nov. 18, 2014 /PRNewswire/ -- GlobalShop, North America's largest annual event for retail design and shopper marketing today announced upcoming highlights of its 2015 show, including the keynote and conference content, as well as the much anticipated Path to Purchase: Destination Bricks-and-Mortar Centerpiece exhibit. The Centerpiece will provide retailers with solutions for the ever-evolving in-store journey - where 90% of retail transactions still occur, even if they begin online. The Centerpiece will feature solutions in seven categories including: In-Store Fulfillment; Endless Aisle Products; Signage; Graphics and Wayfinding; Showrooming Solutions; Point-of-Sale Systems; Social Media; and Shopper Engagement helping retailers to play a more integral role through all phases of a transaction from research, to purchase, to endorsement.
GlobalShop will be held March 24-26th at the Mandalay Bay Convention Center in Las Vegas. Three days of conference content will run parallel to 200,000 square feet of exhibition space and will provide comprehensive education for retailers, brands and store designers. From pop-up store strategies, to social media, to customer service, to the ROI of investing in store redesign, attendees will leave with actionable insight. The full conference schedule can be found here.
This is a critical juncture for retailers, as smartphone usage has reached a tipping point, now in the hands of more than two-thirds of Americans. Whether competitive research or capitalizing on an endless aisle, Nadia Shouraboura, CEO & Founder of Hointer will offer a practical keynote to help retailers implement the best practices of e-commerce in a brick and mortar environment to enhance the shopper experience. This industry visionary will explain what's next, what's after that, where to invest, and why.
Connecting the retail design industry every year since 1993, GlobalShop will feature an expo floor filled with innovations for store fixtures , visual merchandising, shopper marketing and the newest products for store design. As in previous years, GlobalShop 2015 is really five shows in one including:
- Visual Merchandising Show
- Store Fixturing Show
- Store Design and Operations
- At Retail Marketplace
- Digital Store
"While in-store fulfillment and showrooming are not new, the way in which retailers are approaching and embracing technology is at a critical point," said Doug Hope, Vice President, Content, Emerald Expositions. "Brick and Mortar retail is becoming more dynamic than ever, and GlobalShop not only shows the latest store fixtures and design, but the methodologies and technological best practices that will propel retailers into the next century, and beyond."
GlobalShop is North America's annual store design and at-retail marketing show, bringing together retailers, brand marketers and industry suppliers each year since 1993. GlobalShop's conference program is led by top retail experts, who provide insight, advice and best practices on how to create sustainable brands that resonate with consumers.
GlobalShop is produced by Emerald Expositions, presented by design:retail magazine, sponsored by A.R.E, the Association of Retail Environments and POPAI (Point of Purchase Advertising International).
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