ATLANTA, Nov. 20, 2014 /PRNewswire/ -- GlobalShop, North America's largest annual event for retail design and shopper marketing, announced today a new partnership with the International Interior Design Association (IIDA).
IIDA will endorse, promote and act as Knowledge Partner for GlobalShop beginning next year at its annual retail design trade show and conference, March 24-26 at Mandalay Bay Convention Center in Las Vegas. The purpose of the partnership is to better serve the retail design industry through new education and networking opportunities offered by both GlobalShop and IIDA. As part of these cooperative efforts, IIDA will add conference sessions to the GlobalShop program and also serve as judges for product competitions such as Best of GlobalShop.
"The new partnership between GlobalShop and IIDA represents an unprecedented opportunity for the retail design industry – combining store design with interior design. Retail design is increasingly moving toward lifestyle design, creating interiors where consumers feel truly comfortable, " said Doug Hope, GlobalShop Founder and Show Director. He added, "GlobalShop will be able to offer a critical perspective to retailers, and IIDA will enjoy a significant increase in visibility in the retail sector."
This agreement will support IIDA as it seeks to reach new members and increase the benefits of being an IIDA member.
"Collaborating with GlobalShop presents a dearth of opportunities to engage with the retail design industry and truly elevate the profession of Interior Design," said Cheryl Durst, Hon. FIIDA, LEED AP, Executive Vice President and CEO of IIDA. "This kind of cross pollination of the design sectors is vital as we look to the future of the design industry as a whole."
GlobalShop is the world's largest annual store design and at-retail marketing show, bringing together retailers, brand marketers and industry suppliers each year since 1993. GlobalShop's conference program is led by top retail experts, who provide insight, advice and best practices on how to create sustainable brands that resonate with consumers.
GlobalShop is produced by Emerald Expositions, presented by design:retail magazine, sponsored by A.R.E, the Association of Retail Environments and POPAI, Point of Purchase Advertising International and now, in cooperation with IIDA, the International Interior Design Association. Additional information available at www.globalshop.org
About International Interior Design Association
IIDA is the Commercial Interior Design Association with a global reach. We support design professionals, industry affiliates, educators, students, firms, and their clients through our network of 13,000+ Members across 50 countries. IIDA advocates for advancements in education, design excellence, legislation, leadership, accreditation, and community outreach to increase the value and understanding of Interior Design as a profession that enhances business value and positively impacts the health and well-being of people's lives every day. www.iida.org