Globys Gains Traction Automating 1-1 Personalized Mobile Marketing at Scale across Millions of Customers

LAS VEGAS, Sept. 8, 2014 /PRNewswire/ -- from ShowStoppers @ CTIA 2014 Super Mobility Week -- Globys (www.globys.com), a leading provider of big data analytics solutions that specializes in contextual marketing for mobile operators, is among the companies selected for the Telecom Council Innovation Showcase, which includes a spotlight opportunity at Super Mobility Week. Its selection by some of the industry's most influential players, such as Orange, Telstra, Docomo, Sprint and Ericsson, and recognition as one of the 'hottest technologies in telecom', demonstrates Globys' market traction as well as the transformative nature of its technology solutions.  

The showcase, which is presented by the Telecom Council of Silicon Valley in coordination with CTIA – The Wireless Association®, highlights a small group of visionary companies that have garnered industry recognition based on innovation, momentum, viability and management.

"Partnering with some of the worlds' most forward-thinking operators provides us with a persistent pulse on the challenges driving real innovation in the mobile space," said Liz Kerton, President of the Telecom Council of Silicon Valley. "Churn and declining ARPUs continue to dominate the operator conversation, and Globys, with its unique capabilities around scientific marketing, has captured the industry's attention, and particularly the attention of CMOs, with solutions that are proven to help address these chronic problems at scale."

Based on the high frequency of decisions made by mobile users, operators have nearly a million marketing opportunities every minute to proactively influence and ultimately change customer behaviors to impact revenues.  This requires a deep understanding of customers at an individual level which in turn, requires a level of granularity and rate of scale in both discovering and exploiting personalized marketing opportunities that has been foreign until now.

"With its deep roots in science and technology, Globys Mobile Occasions automates behavioral analytics to uncover and act upon unique customer insights at the individual level, and importantly, do it dynamically at scale," said Dr. Olly Downs, Chief Scientist of Globys. "Operators seek to systematically improve revenues and retention across their entire customer base and we've answered the call with an out-of-the-box technology solution that can be up and running with results in a matter of months."

Globys will demonstrate its Mobile Occasions solution to telecom and mobile marketing executives at the Telecom Council Innovation Showcase events to take place at CTIA Super Mobility Week, including CTIA ShowStoppers and CTIA Startup Lab/MobileTalks.  

"We're honored to be selected to participate in these high-profile events and look forward to showcasing our software and the patented technologies behind it, which we truly believe are helping to define the future of mobile marketing," said Downs.

Globys will participate at the following CTIA Super Mobility Week events:

CTIA Startup Lab/MobileTalks
WHAT: Innovation Session – "Scaling Personalization to the Millions: How the Merge of Marketing with Science and Technology is Pioneering the Future of Mobile Marketing"
WHO: Dr. Olly Downs, Chief Scientist
WHEN: September 9^th at 5:50 pm PT
WHERE: Sands Expo Convention Center, Las Vegas, NV
DESCRIPTION: The CTIA Startup Lab is an industry initiative to accelerate growth of seed and growth-stages companies who have been hand-selected by their local communities and investors for their potential to fuel the next wave of growth in mobile. 

ShowStoppers Press Event
WHAT: Globys executives on hand to share recent updates on Globys and technology solutions
WHO: Dr. Olly Downs, Chief Scientist; Mark Sten, EVP of Strategy & Business Development; Lara Albert, VP of Global Marketing
WHEN: September 8 at 6pm-9pm PT
WHERE: Sands Expo Convention Center, Las Vegas, NV
DESCRIPTION: A press event where the wireless industry, mobile leaders, innovators, etc. have a chance to meet one-on-one to make connections and open new business markets.

About Globys

Globys is a big data analytics company that specializes in contextual marketing for mobile operators. Our contextual marketing solutions combine data science and advanced marketing techniques to help operators deliver highly personalized and contextual campaigns that maximize ARPU and reduce churn. For more than 15 years, Globys has delivered out-of-the box solutions in a SaaS model providing operators the benefit of speed to market and minimizing their ongoing operational costs and risk. Globys clients include some of the world's leading communications service providers including Vodafone, T-Mobile, Etisalat, Telstra, du, Bell Canada, Mobinil, and Telecom New Zealand. For more information, visit www.globys.com

SOURCE Globys