Glow Delivers Aggregated Viewing Destinations For Meerkat And Periscope Streams; Launches First-Ever DVR-Like Recording Option Of Meerkat Videos
Leading NYC-Based Interactive Agency Jumps on Opportunity Take Live Streaming to the Next Level with Launch of "Live Video Recorder" Feature
NEW YORK, May 1, 2015 /PRNewswire/ -- With the breakout success of the Meerkat live-streaming app at this year's SXSW and Twitter's quick response with the launch of Periscope, a new era of mobile streaming and mobile publishing was ushered in. Today, GLOW, a digital and social agency in NYC, seized an opportunity to extend the potential of both popular streaming apps with the official launches of MeerkatStreams and OnPeriscope as one-stop viewing destinations for the apps as well as the first DVR functionality for Meerkat videos, which is set to change the tone of video streaming.
"One of the main things that we pride ourselves on at GLOW is being able to spot the next big trends before they actually take off," said Peter Levin, CEO and co-founder of GLOW. "When Meerkat launched, it was immediately on our radar as a viable channel that will only get more popular, so we quietly rolled out MeerkatStreams – as well OnPeriscope – about a month ago in beta to grow with the new apps."
For the future of live streaming, Levin went on to say, "What YouTube did for web video content and what Vine did for social short form content, we believe MeerkatStreams will do for live streaming. And while still young, the space already has credibility; Madonna, NY Daily News, Mashable, Disney, NHL, other TV networks have all jumped on board and are broadcasting regularly. We're on the cusp of a whole new movement and shift in broadcasting, which the new Live Video Recorder for MeerkatStreams fits in to so viewers can record upcoming streams even if they aren't available to watch live."
MeerkatStreams was initially created by GLOW to provide a platform for all the videos to be aggregated, providing a live, raw, destination for binge watching of streams, without having to login to the app. Today, the company is officially rolling out a new feature in beta, called Live Video Recorder (LVR). This feature allows publishers to extend the life of their content and viewers to never miss a scheduled stream if they can't watch it live. Viewers can use the LVR to set recordings of content they wish to see from the list of scheduled streams. By registering on MeerkatStreams.com through Facebook or Twitter, viewers can set recordings by person, type of content and times, and have access to unlimited recording, unlimited queue, up to 60 minutes of recording per video as well as full chat transcripts of recorded videos.
The sites are quickly becoming the YouTube of live streaming video, aggregating the massive amounts of live streams coming in to asses what's trending, what people are watching and who they're following, which has a wealth of uses in the future for content publishers, media and consumers alike. Since launch, the sites have delivered almost a quarter million video views to the platforms. Additionally, MeerkatStreams.com users from more than 130 different countries spend an average of 7 minutes on the platform with a return visitor rate of 48 percent. OnPeriscope.com users from more than 160 countries spend an average of 5 minutes on the site with a 30 percent visitor return rate.
As the platforms grow, the new medium matures and quality of content improves, GLOW will look to add additional features, which will make it even easier for fans to follow people and find specific streamed content, as well as allow brands a new path to connect with target audiences in an engaging manner. Also, in regards to developers, Periscope has yet to open the platform, so the company looks forward to expanding OnPeriscope.com with that possible option in the future.
Helpful Links:
- MeerkatStreams – www.meerkastreams.com
- MeerkatStreams Live Video Recorder FAQ – http://meerkatstreams.com/faq
- OnPeriscope – www.onperiscope.com
ABOUT GLOW
GLOW is an award-winning digital marketing and creative agency based in New York City that has been driving the digital marketing revolution since 1999. The company is dedicated to helping leading brands utilize the latest technology and channels to engage, entertain, challenge and connect with key consumers. GLOW has grown over the past 15 years to be a leader in the sector with Fortune 500 and 1000 clients, including Syfy, I Love New York, Westminster Kennel Club, HBO, Cinemax, TNT and Cartoon Network among many others.
SOURCE GLOW
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