Glowbar, the Fastest-Growing and Largest Facial Membership Brand, Debuts First Product: Bringing Its Cult-Favorite Expertise to Consumers Everywhere

The Expert Cleanser is a concentrated foaming face wash formulated to be the cornerstone of an easy, effective routine

NEW YORK, June 10, 2025 /PRNewswire/ -- Glowbar, the brand that redefined facials with expert, 30-minute treatments, is bringing its trusted skincare expertise to bathroom counters everywhere with the launch of its first-ever product: Expert Cleanser.

Founded in 2019 by third-generation esthetician Rachel Liverman, Glowbar was built to take the guesswork out of facials. Now, after performing over half a million facials and spending over 250,000 hours treating every skin type over the past six years (almost exactly to the day), the brand is bottling up its in-studio expertise to take the guesswork out of your routine. Expert Cleanser brings professional results home in an easy, effective formula that fits seamlessly into any routine, whether it's keeping skin clear between monthly Glowbar facials or starting fresh at the bathroom sink.

"After earning our community's trust with 20 studios across the East Coast, launching Expert Cleanser was the obvious next step," says Rachel Liverman, Founder and CEO. "We kept seeing clients struggle with the same thing—finding a face wash that works without overcomplicating their routine. So we made one. Expert Cleanser brings everything we've learned in the treatment room straight to your bathroom counter, helping you feel confident in your skin every day."

Key Features:

Expert Cleanser is a concentrated foaming face wash that delivers a deep, non-stripping cleanse, bringing professional-grade skincare home with powerful ingredients including White Willow Bark, Glycolic Acid (AHA) and Gluconolactone (PHA).

• White Willow Bark is a natural source of salicin that helps clear pores, calm inflammation, and support cell turnover, making it especially great for breakout-prone or congested skin.
• Glycolic Acid (AHA) and Gluconolactone (PHA) gently resurface and refine skin texture.
• Expert Cleanser is made from professional-grade, vegan, and cruelty-free ingredients, and is free of sulfates, parabens, fragrance, and alcohol.
• Formulated for all skin types, Expert Cleanser is designed to work seamlessly with other products in your routine, allowing them to do what they do best without causing irritation.
• Expert Cleanser cuts through dirt, oil, makeup, and pollution in one step, no double cleansing needed, leaving skin soft, clean, and ready for whatever comes next.

Expert Cleanser is available for purchase for just $28 for a 10-oz. bottle (about $0.20 per use) at Glowbar's studios and at www.glowbar.com.

For more information about Glowbar, please visit www.glowbar.com and follow @glowbar on Instagram and @getglowbar on TikTok.

About Glowbar:
Glowbar is revolutionizing the skincare industry with 30-minute, affordable, customized, and results-driven facial treatments with 20 locations along the East Coast. Called "the custom facial that leaves your skin glowing" by Town & Country, Glowbar has become the must-visit monthly retreat for those looking to keep their skin in great shape under the care of skincare experts, all without the anxiety of overwhelming treatment menus, and the need for expensive add-ons. Founded in 2019 by third-generation esthetician Rachel Liverman, Glowbar has delivered the glow to over 500,000 people to date. In 2024, Glowbar proudly debuted at No. 409 on the 2024 Inc. 5000 list of Fastest Growing Private Companies in America.

SOURCE Glowbar