PHOENIX, Oct. 22, 2015 /PRNewswire/ -- G/O Digital is proud to announce the latest in their series of free, educational webinars, focusing on distinct types of purchases and how they influence consumer behavior prior to purchase.
The hour-long live webinar starts at 10 a.m. PDT/1 p.m. EDT on Tue., Oct. 27 and features Anita Campbell, Chief Executive Officer of Small Business Trends, and G/O Digital's Vice President, Strategy & Business Development, Raghav Mathur.
The webinar will focus on the need for businesses to understand not just their target customer, but buying habits associated with purchase types made within their business. Campbell and Mathur will breakdown the main consumer purchase types and their associated buying behaviors, as well as how to identify which purchase type is most common for respective businesses. In addition, they will share actionable tips to help companies align their marketing strategy to these purchase types and related consumer behavior to maximize overall profitability.
Interested parties can register for the webinar here.
About G/O Digital:
G/O Digital, an award-winning division of TEGNA Inc. (NYSE: TGNA), delivers a simple and effective suite of digital marketing tools allowing businesses to connect with consumers locally in a meaningful, personal way that drives measurable results. For more information, visit www.godigitalmarketing.com.
SOURCE G/O Digital