Go Wherever The Summer Beat Takes You With New Pringles® Speaker Can

BATTLE CREEK, Mich., June 22, 2012 /PRNewswire/ -- The Pringles brand, maker of America's favorite snack crisp, has teamed up with Perez Hilton, celerity blogger and avid music lover, to give consumers another reason to stock up on their favorite snack.  From May 15 through Oct. 31, 2012 consumers can send in the original receipt from any four traditional-sized Pringles cans to receive a free Pringles Speaker by mail.

The portable Pringles Speaker fits on top of an empty, traditional-sized Pringles can and attaches to any personal MP3 player or similar music device to create the "Pringles Speaker Can."  The acoustics of the empty can intensifies your summer playlist, providing quality sound and bass anywhere, anytime.   

"During the summer, I love to hike and stay active and what's better than hanging out in the park with friends and family," says Perez Hilton, the Pringles brand's Official Summer Ambassador.  "The Pringles Speaker Can is a perfect way to share my favorite summer songs and stay on track with my favorite up-and-coming musicians."

The Pringles Speaker Can is a convenient, portable way to bring your music with you when you don't have traditional speakers handy, including:

• Beaches
• Camping
• Picnics
• Boats
• Summer concerts and festivals

Pringles crisps are the perfect, on-the-go summer snack.  The sturdy can keeps crisps more protected than bagged chips, while the recloseable top allows for easy snacking throughout the day. Additionally, Pringles cans fit into most car cup holders, perfect for any summer road trip.

"Summer is all about enjoying the warm weather and sharing fun times with friends and family," said Sam Minardi, Pringles Brand Manager.  "With the Pringles Speaker Can, consumers can enjoy Pringles crisps and then reuse the empty can to amplify their favorite summer music wherever they go."

Pringles crisps are available at U.S. mass, grocery, club, dollar and drug retailers.  All traditional-sized Pringles can purchases qualify to receive speakers.  Please visit www.Pringles.com/current-promotions for more information or to download the free Pringles Speaker Can redemption form. 

About The Pringles® Brand
Over the last 40 years, consumers are "loud in love" for Pringles crisps … the can, its unique shape that cradles the mouth, that crunch, and the crisps' unique taste and texture.  Over the years, the love of Pringles crisps has spread around the world and it is now available in over 140 countries.  For more information on the Pringles brand, visit www.Pringles.com.

About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

Contacts:
Betsy Alandt
Hill+Knowlton Strategies
312-255-3124
[email protected]

Media Hotline
Kellogg Company
269-961-3799
[email protected]

SOURCE Pringles