goby Launches Personalized Recommendation Engine for Your Weekend

BOSTON, May 3, 2011 /PRNewswire/ -- goby.com, the nationwide activity and events search engine that hooks people up with things to do in their free time, has launched the next generation goby iPhone app: the fun feed.  The fun feed is a personalized recommendation engine for discovering great local experiences, anywhere, anytime.  "With the goby fun feed we're launching a new mobile service that knows who you are, where you are, and what you are interested in, and delivers great recommendations from goby's phenomenal wealth of content," said CEO Mark Watkins.  "We're answering the eternal question: what are we going to do this weekend?"

"Amazon revolutionized shopping recommendations by telling you about similar products others have purchased. Pandora's unique musical recommendation engine tells you about songs and artists similar to ones you like. goby is bringing the power of personalized recommendations to your weekend. Drawing on our core content engine and wealth of categorized, hyperlocal experiences, we help you find great things to do. Because goby understands you and your interests, we can produce personalized discovery, on demand, every weekend," explained Watkins.

The goby fun feed connects to users' Facebook profiles, determines their interests and composes a feed of activities from goby's massive collection of hyperlocal data.  With just one tap, users are presented with a set of tailored recommendations for things to do today, this weekend, or the coming week.  The fun feed can be manually configured without Facebook as well.  Users can add musical artists, museums, venues or any of goby's hundreds of categories to their feed.  goby has also made it possible to set up multiple feeds to keep rock music recommendations separate from bike trails.  The feeds come with configurable alerts, so goby app users never miss their favorite artists when they come to town.

goby's personalized recommendations are powered by goby's massive content pool that covers 350 categories of events and activities for every zip code in the United States.  Covering everything from hiking trails to gallery exhibits to local library events to electronic music festivals, goby provides great recommendations to people from all walks of life, anywhere in the United States, whether they are in their hometown or away on a vacation. Because goby is not dependent on crowd-sourced results, the app works as well in small and medium sized towns as it does in New York City, San Francisco or Boston.  Social sharing features are built in so that users can easily communicate what they are up to or plan outings with their friends.

"Our free time is one of our most precious possessions," said Watkins. "goby's new release is designed to help busy, active people make the most of their free time."

Download the goby app for free here: http://itunes.apple.com/us/app/goby/id362484137.

About goby

goby (www.goby.com) is an inspiration engine focused on exploring new things to do with your free time, from taking a unique vacation to creating this weekend's adventure. Rather than hopping from site to site, trying to make sense of it all, you simply tell goby What, Where and When and goby surfaces the best results the Web has to offer, organized in a way that's easy to understand and use. Launched in 2009 and based in Boston, goby is a privately held company whose investors include Flybridge Capital Partners and Kepha Partners.

CONTACT:
Emily Baillieul
(617) 913-9802
[email protected]

SOURCE goby