NEW YORK, Oct. 21, 2016 /PRNewswire/ -- McCann New York announced today that it has been appointed to handle all strategy and creative for Godiva Chocolatier's annual holiday campaign, its largest campaign of the year. Initiative will serve as media partner.
"Godiva North America is delighted to be working with McCann this holiday season," said Nagisa Manabe, Head of Marketing & Innovation, Godiva North America. "Holiday is a key time for our business, and it was essential for us to partner with an agency that could bring our chocolates and the joy they bring to others to life. We know that McCann's brilliant creative will help us introduce the chocolates in innovative ways to both new and existing chocolate lovers."
Chris Macdonald, President, McCann North America said, "There is no better time than the holidays to be working with a Chocolatier and helping them celebrate their incredibly meaningful role in people's lives; especially when the brand is as iconic as Godiva. We are delighted to be their partner and excited by the creative opportunity."
The Godiva assignment follows new client wins including Qualcomm, Chick-fil-A and Lysol, as well as additional assignments from existing clients such as Verizon and Mastercard. McCann was also recently recognized by Cannes Lions as the most-awarded network in North America, and the New York office's "Field Trip to Mars" work for Lockheed Martin was the single-most awarded campaign at the festival.
McCann is a unit McCann Worldgroup. McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
About GODIVA Chocolatier
With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate. Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit --GODIVA's legendary name has become a universal symbol of luxury, quality and the most delicious chocolate. The company has a presence in more than 80 countries with over 500 boutiques, in addition to a presence in Global Travel Retail, department and specialty stores, and online. GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa and other indulgences, GODIVA is committed to bringing the ultimate chocolate experience to the world.
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SOURCE McCann Worldgroup