NEW YORK, Nov. 29, 2017 /PRNewswire/ -- Today, to celebrate GODIVA Chocolatier's new Petit Four Chocolates - a limited-edition holiday collection inspired by the classic bite-sized French confection - the brand launched an interactive store window display at its Rockefeller Center flagship location inspired by the iconic plaza and holiday tree lighting ceremony happening a few steps away later in the day. Following an official "chocolate tree lighting ceremony" on site this morning, consumers can engage with the innovative chocolate installation online by tweeting @GodivaTree through December 8th to control the color and pattern of the lights for an hour. A live stream via GODIVA's YouTube channel will allow consumers to see their tree lighting options in real time.
GODIVA Executive Chef Thierry Muret teamed up with with famed chocolate sculptor Paul Joachim - also known as The Chocolate Genius - to create the seasonal window scene, complete with a life-size chocolate Christmas tree and a replica of the Rockefeller Center Plaza out of GODIVA Petit Fours.
"We loved the idea of celebrating the holiday in chocolate and what could be more iconic than the Rockefeller Christmas Tree just one block from our GODIVA Chocolatier store?," said Sharon Leite, Managing Director of GODIVA North America. "And to make this a holiday gift to all, we're making the tree social so everyone across the country can participate."
In celebration of the holidays, GODIVA has a wide range of seasonal treats from the innovative Petit Four Collection to the classic Gold Gift Box, Chocolate Holiday Truffle Flight and more offering the perfect gift in every bite. All holiday products are now available in U.S. stores and GODIVA.com. Follow @GODIVA on the brand's social media channels as they celebrate the launch of the new Petit Four collection.
About GODIVA's Petit Four Chocolates
GODIVA'S chef chocolatiers gave crafted delicious and delightful pieces featuring rich ganache, airy mousse, and nutty praliné surrounded by a chocolate shell. Each of the ten luscious chocolates in this gift box is delightfully decorated with a chocolate bow to evoke the impeccably wrapped gifts of the holiday season. Flavors include Gingerbread, Lemon Coconut Macaroon, Chocolate, Holiday Tea, Pistachio Brown Butter Cake, and Coffee Hazelnut. Share with family and friends this holiday season.
About Paul Joachim
Known as The Chocolate Genius, Paul Joachim is the world's only chocolate speed sculptor. He has turned his passion for luxurious chocolate and sculpting into innovative live entertainment at high profile events. His remarkable chocolate art has been featured on CBS' The Talk, Food Network, The Today Show Australia, A&E and Hallmark Channel, The Wall Street Journal, Fox News and countless others. As a Food Network Challenge winner, Paul has sculpted everything from a life-size LeBron James, to horses, to giant track shoes. His incredible speed combined with the artistic beauty of his sculptures sets him apart.
About GODIVA Chocolatier
For the past ninety years, GODIVA has led the chocolate category through its pioneering innovation and impressive culinary artistry. GODIVA's heritage is rooted in its founding family's skilled craftsmanship and passion for chocolate, which is upheld today by GODIVA's five Belgian-trained chef chocolatiers. Based in key markets around the world, the chefs create award-winning chocolate creations that push the boundaries of their art. Founded in a home-atelier in Brussels, GODIVA now has over 600 owned boutiques and is present in more than 100 countries around the world—from Europe to Asia, from North America to the Middle East. To find out more information, please visit www.godiva.com.