SAN FRANCISCO, Sept. 17, 2018 /PRNewswire/ -- GoGoGuest, a unified data and cloud customer marketing platform with business WiFi service, today announced the launch of PRISM to help businesses increase customer lifetime value and sales across in-store and other revenue channels. Hospitality, food service businesses, venues and pop-up retailers have access to a sea of customer information but often don't have the right tools to turn that data into actionable and individualized marketing campaigns. Using customer data from different digital touch points including POS, WiFi analytics, eCommerce websites, social media, and other relevant data sources, GoGoGuest gives businesses a complete picture of their customer so they can connect in an intelligent and profitable way. As a result, many businesses are realizing up to a 44% increase in in-store revenue since they started using GoGoGuest.
GoGoGuest's unified data and marketing suite empowers even the least tech-savvy store owner to focus on customer journeys that increase a customer's return frequency, spend, social recommendations and help to keep the brand top of mind in the customer's present context. With customer data and marketing campaign tools in one simple dashboard, businesses can grow their marketing lists up to an average of more than 84 new users per day. Campaigns that are sent with consideration to the current context of the end-user average 50% open rates and 10% higher click through rates, well above the industry average.
The Company is also expanding into the pop-up retail or short-term retail category. Storefront, a global pop-up retail marketplace is enlisting GoGoGuest as a merchant technology solution partner for any size retailer who rents a short-term space through the Storefront platform. GoGoGuest provides Storefront customers with access to its data and customer marketing platform and business WiFi service.
"As the real estate paradigm of New York and other key consumer cities transitions into one of on-demand and experiential, it will become increasingly important for brands to be able to activate retail space in just a few hours. WiFi and customer analytics are a business necessity today, and GoGoGuest will be integral in removing the guesswork and hassle of installing reliable business WiFi service with the added benefit of customer data and insights across our U.S. user base," said Ed Victori, Storefront's Vice President of Global Operations.
Designed to address the evolving relationship between the digital and physical worlds, PRISM allows businesses to harness the power of nearly a dozen other tools in one simple solution:
- Captive and branded portals for your business WiFi service
- Actionable Customer Data and Insights
- Advanced email and SMS marketing
- Dynamic Segmentation
- Automated Customer journeys
- Integrations with Ubiquiti, Open Mesh, Meraki and other cloud managed access points
- Integrations with Square, Revel, Mobile Bytes, Toast and other cloud managed POS
"Data shows that customers who engage with retailers on multiple channels visit brick-and-mortar stores more often than those who interact through a single channel. However, having so many digital and physical customer touch points can make it difficult for businesses to understand which marketing efforts trigger a customer response," said Jessica Valenzuela, CEO and co-founder of GoGoGuest. "By knowing your customers' behavior in-store and across your brand's digital touch points, you can better understand which offer to present and when. In a single dashboard, GoGoGuest provides a unified view of the customer making it easy for store owners to communicate in a timely, relevant and personalized way."
GoGoGuest is an angel-backed technology startup that provides unified data and cloud marketing solutions with WiFi service to the food service, hospitality and pop-up retail businesses. With their simple and unified platform, PRISM, GoGoGuest helps businesses maximize lifetime value customer by customer. Over 112 food service and hospitality brands across the United States, including a growing coffee franchise Just Love Coffee, Rose Venice an iconic establishment in Santa Monica, and franchise brand Serafina Restaurant in Miami's posh Aventura Mall, have adopted GoGoGuest technology. With their simple and unified platform, PRISM, GoGoGuest helps businesses maximize lifetime value customer by customer.
Learn more at https://gogoguest.com.
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