MINNEAPOLIS, Oct. 26, 2015 /PRNewswire/ -- Digital innovation company GoKart Labs launched today a new consumer learning platform, The Big Know, built to change the way brands connect with consumers through the power of education.
The Big Know was created to provide the world's greatest brands with a platform for turning their knowledge and expertise into compelling digital content. By placing trusted brand experts at the front of the classroom to share their unique insights and knowledge, The Big Know offers leading brands an alternative to fleeting campaigns by creating enriching experiences and quality learning.
"People have a natural curiosity and a drive to improve themselves, which presents a great opportunity for the world's top brands as they seek to connect with their audiences in more authentic, meaningful ways," said Don Smithmier, Founder and CEO of The Big Know. "The Big Know is at the intersection of these two trends, and we're excited to connect the top experts and knowledge that exists within great organizations to people who love to learn."
The Big Know will offer courses on a wide array of topics, all for free or at a minimal cost. The first two courses, "Becoming Dr. You" and "Discover What's Next: Living Your Life On Purpose," will be sponsored by UnitedHealthcare and AARP's Life Reimagined, respectively. Courses on The Big Know engage participants by blending richly produced interactive videos with a variety of learning activities including quizzes, polls, and facilitated discussions. Recognizing that today's audiences consume content on the go, courses will be offered on both desktop and mobile devices.
Don Smithmier is also the co-founder and CEO of GoKart Labs. Through his work at GoKart, he has created products and initiatives in the health, education and financial wellness categories. He previously spent 14 years as an executive with Capella Education Company.
The Big Know is a start-up that grew out of GoKart Labs, which will continue to provide strategy, design, UX, development, and marketing capabilities for the new business.
About The Big Know
The Big Know is a digital education platform built to change the way brands interact with consumers. Recognizing that the world's top companies possess deep expertise and a wealth of learning resources, The Big Know places brands in the role of teacher in order to create meaningful, engaging courses that can spread knowledge and improve lives.
About GoKart Labs
GoKart Labs—one of Inc's fastest growing private companies in the U.S.—is a purpose-built innovation company. GoKart invents and delivers digital solutions for complicated business challenges. They are small by design in order to stay nimble and deliver fast, intuitive solutions, just like their namesake, the gokart. They partner with clients who positively impact lives, primarily in the health, education, and financial wellness industries. Clients include National Geographic, Target, US Bank, Mayo Clinic, Laureate Education, Super Bowl Host Committee and more.
SOURCE GoKart Labs