Gold Bond Ultimate Launches Its First Hand Sanitizer Moisturizer

Two-in-One Product Means People No Longer Have to Choose Between Germy Hands and Dried-Out Hands

Jan 27, 2010, 08:30 ET from Gold Bond

CHATTANOOGA, Tenn., Jan. 27 /PRNewswire/ -- Love your hand sanitizer – but hate how it dries out your skin? Now, Gold Bond®, the trusted name in skin care for more than 100 years, has launched Gold Bond Ultimate® Hand Sanitizer Moisturizer, a true two-in-one product created to effectively kill germs but not your hands.

Up until now, the benefits of an alcohol-based sanitizer came at the cost of dry, cracked and irritated skin because alcohol, the active ingredient in most sanitizers, is a solvent known to break down the protective lipid barriers of our skin, allowing your skin's moisture to escape.

New Gold Bond Ultimate Hand Sanitizer Moisturizer has a patent-pending formula proven to kill 99.9% of common germs and bacteria in just 15 seconds without drying alcohol.

"Because dry, damaged skin is more susceptible to germs and harmful bacteria, it is vital that we don't just kill germs, but that we maintain and protect the health and integrity of our skin," said Jason Sondgeroth, Gold Bond Product Development Director. "So we created a formula that not only kills germs, but also contains seven hydrating moisturizers, including a Phospholipid Complex to help restore the lipid barrier in the skin to lock in lasting moisture."

"Hand sanitizers are everywhere," said Lucas Mininger, Gold Bond Marketing Manager. "From purses to desktops to airports, they're convenient for when you are not able to get to soap and water. But the big complaint that kept showing up in our consumer research was that alcohol-based sanitizers really dry out the skin, especially in the harsh winter months. In fact, 42 percent of people who used a hand sanitizer said they had to use a moisturizer right afterwards, just to keep their skin from drying out."

Mr. Mininger continued, "Gold Bond has been working on this for years and has finally created a solution for everyday hand sanitizing health – one that both effectively sanitizes and truly moisturizes – to address both needs."

Gold Bond Ultimate Hand Sanitizer Moisturizer can typically be found in both the Hand and Body aisle and Sanitizer sections of such retailers as Walmart, Target, Walgreens, CVS and many grocery stores. It comes in three convenient sizes: 12 oz. pump retailing for $8.99, 2.7 oz. tube retailing for $4.49 and 1 oz. tube retailing for $1.49.

"When doing our market research, we found that 65 percent of consumers would use a hand sanitizer more often if there was a non-drying product on the market," said Mr. Mininger. "But we knew we had something really special when consumers in our home-use tests were saying that it felt like a lotion, and they even preferred it to their current moisturizer. This addition to the Gold Bond Ultimate family has the added benefit of allowing people to sanitize more often, which is important especially during the dry winter flu season, while preserving the delicate skin on hands – it's a win-win for the consumer."

About Gold Bond

Gold Bond is a leading therapeutic skin care brand providing new and noticeably better solutions that help get skin back to healthy. With a trusted heritage of healing skin problems since 1908, Gold Bond offers a broad line of products including some of the fastest-growing hand and body lotions, as well as the top-selling medicated body powder, foot powder, foot cream and foot pain cream in America. Gold Bond is manufactured in the U.S. by Chattem, Inc., which has a broad portfolio of branded OTC healthcare products that target niche market segments and are among the market leaders in their respective categories across food, drug and mass merchandisers. For more information, please visit the brand's website at www.goldbondultimate.com or the company's website: www.chattem.com.

Contact:

Anne Donohoe / Charlotte Maumus

KCSA Strategic Communications

212.896.1261 / 212.896.1269

adonohoe@kcsa.com / cmaumus@kcsa.com


SOURCE Gold Bond



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