Golden Seeds invests in Plum Perfect, ColorModules Inc., a breakthrough visual recommendation engine focused on highly targeted color matching

Feb 04, 2013, 14:10 ET from Golden Seeds

NEW YORK, Feb. 4, 2013 /PRNewswire/ -- Golden Seeds, including Golden Seeds Innovate NY Fund, closed a $1.3M Series A financing for Plum Perfect, ColorModules Inc. Plum Perfect is the ultimate tool for online and mobile sellers to offer highly targeted and accurate color and product recommendations.  

With Plum Perfect, the everyday online or mobile shopper, in a matter of seconds can take a photo with no color sense or expertise, and have their image analyzed and recommendations presented to them. Plum Perfect's website and mobile app is dynamic and can be applied to industries ranging from beauty and fashion to the auto industry.  

"We've built a stellar team and strong partnerships in the beauty industry. This funding provides the capital needed to amplify the great things we have accomplished this year and to diversify our offerings to our partners. We are proudly Made in NY and are proud to be part of the Golden Seeds and the NY Innovate portfolio," said Asmau Ahmed, Plum Perfect, Color Modules' CEO. 

"Plum Perfect's breakthrough technology will unlock the cosmetics segment of the eCommerce market that is so far undeveloped," said Marty Nealon, Managing Director at Golden Seeds, who led the financing and joins the company's board. "As former President of HSN, Marty is the ideal person to join us," added Ahmed. 

About ColorModules

ColorModules was founded in 2010 by Asmau Ahmed. The firm developed its visual recommendation engine Plum Perfect to optimize color matching for both on and offline shoppers by enabling them to simply taking a photo, upload it, and instantly pinpoint the best colors and products.   

About Golden Seeds

Golden Seeds is an investment firm that pursues above market returns through the empowerment of women entrepreneurs and the people that invest in them.  Its angel network consisting of 262 men and women is the fourth largest in the US and its venture capital group has more than $30 million under management.   Golden Seeds Innovate NY Fund LP is part of a $35 million equity fund established by the Empire State Development Corporation to provide New York startup and seed stage businesses with capital to support innovation and job creation. The $25 million in State funds and $10 million from Goldman Sachs will leverage over $70 million in private investment for New York's businesses.

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SOURCE Golden Seeds