Goldfaden MD Launches On QVC As Part Of Its Strategic 2019 Growth Plan

LOS ANGELES, Jan. 9, 2019  /PRNewswire/ -- Goldfaden MD, the pioneer plant-powered, dermatologist-developed skin care brand with a cult following has debuted on QVC.com. The announcement comes on the heels of the brand's banner year, increasing sales volume over 30% for the fifth year in a row, as it strategically aligns with a handful of dynamic, global retail partners to continue fueling its growth. QVC.com will feature 21 of Goldfaden MD's most coveted products, including two skincare essentials sets created especially for QVC.

Goldfaden MD's narrow and deep retail distribution program aligned with QVC's multi-platform retail strategy across broadcast, social, digital, and live streaming channels gives way to tremendous reach and relevance to reach a much broader audience, increase awareness, and bring a unique approach to skincare to every woman, across the nation.

"QVC has really transformed the way that consumers shop and offers such a unique shopping experience by connecting customers with brand founders and the best of the beauty world to create a true differentiation among the marketplace," shares Lisa Goldfaden, co-founder of Goldfaden MD. She continues, "QVC is a brand that we truly admire, and we're thrilled to be part of their highly curated beauty offerings."

Created in 2013, Goldfaden MD's collection of non-prescription products is designed to address common skin care issues -- ranging from blemishes, uneven skin tone, dehydration, and fine lines, to name a few -- that are relevant to today's modern consumer, using ingredients that provide radiant results. The QVC.com offering will include Goldfaden MD's best sellers, Doctor Scrub, Bright Eyes, and Vital Boost, along with 18 other products from the brand's portfolio. Goldfaden MD's Sets created especially for QVC.com include the Detox Duo and The Essentials Kit. The Detox Duo includes Goldfaden MD's Facial Detox and Detox Clarifying Wash travel size. The Essentials Kit includes Goldfaden MD's Bright Eyes, Doctor's Scrub in travel size, Pure Start, and Vital Boost.

In a short five years, Goldfaden MD has grown 35%, year-over-year since launch, and can now be found in over 350 prestige locations worldwide including top retailers like Space NK, Net-A-Porter, Credo, Revolve, Bloomingdales and Goop as well as multiple distribution channels throughout Europe, North America, Australia, and New Zealand. In 2019, Goldfaden MD will be growing their retailer network as well as expanding doors in their existing distribution. Growth tactics will include rolling out four new products, expanding our online and social media initiatives, and continuing large sample marketing partnerships, all of which are designed to surpass our current projected goals.

"Working with the right retail partners greatly impacts the success of the brand and we are certainly continuing to look at both the retail landscape and shifts in consumer behaviors—namely, leveraging social media engagement—in order to hone in on the brand's expansion and growth opportunities to allow for us to continue building upon our strong footprint within the beauty category," stated Lauren Goldfaden, co-founder of Goldfaden MD.

Goldfaden MD launched on QVC France in 2018. For more information on Goldfaden MD, visit www.goldfadenmd.com and "Like" GOLDFADEN MD on Instagram @goldfadenmd.

©2018 QVC, Inc., QVC, the Q and Q Ribbon Logo are registered service marks of ER Marks, Inc. and QVC, Inc.

ABOUT GOLDFADEN MD
Goldfaden MD is the perfect marriage of plant-powered ingredients with the vision and precision of Dr. Gary Goldfaden. Created by Dr. Goldfaden to mimic his in-office treatments, each product is designed to address common skin care issues that are relevant to today's modern consumer, using natural, clean ingredients that work. All products are made in the US with organic and natural ingredients that are free of paraben, petrochemical, mineral oil, alcohol, silicone, artificial colors, fragrances, and gluten. Goldfaden MD is dermatologist tested, 100 percent vegetarian, hypoallergenic and free of animal testing.

Contact: Beach House PR, Inc
Morgan Brown; [email protected]

SOURCE Goldfaden MD

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https://goldfadenmd.com