GOLDFISH SWIM SCHOOL RECOGNIZES BABY SAFETY MONTH WITH A FOCUS ON PREVENTING WATER-RELATED ACCIDENTS

North America's Premier Swim School Franchise Offers Crucial Information for Families to Keep their Babies Safer

• Goldfish Swim School, North America's premier swim school, recognizes National Baby Safety Month with special focus on information, guidance and awareness to keep babies safer in and around water this September
• Observed annually, National Baby Safety Month focuses on educating parents and caregivers about safety practices for babies from birth to toddlerhood (up to 3 years old)
• Goldfish Swim School experts spotlight the often-overlooked dangers young children face near water including bathtubs, buckets, outside water features, ditches, retention ponds, and during other everyday routines
• Infants under one-year-old are most likely to drown in bathtubs and nearly 70% of toddler drownings happen during non-swim times

TROY, Mich., Aug. 14, 2025 /PRNewswire/ -- This September, Goldfish Swim School, the premier swim school in North America, continues its commitment to keeping families safer in and around water with a special focus on babies in recognition of National Baby Safety Month.

Offering baby-specific education, awareness and expert guidance, Goldfish Swim School is spotlighting the often-overlooked dangers young children face near water including bathtubs, buckets, outside water features, ditches, retention ponds, and during other everyday routines.

"Most parents associate water safety with pools, lakes and other locations where swim time is expected," said Dr. Molly O'Shea, Goldfish Swim School's official pediatrician and nationally recognized child health expert. "But the drowning risk for babies exists much closer to home with infants under one-year-old most likely to drown in bathtubs, and nearly 70% of toddler drownings happening during non-swim times, when a child is not expected to be near water."

The Centers for Disease Control and Prevention (CDC) notes drowning is the leading cause of injury-related death for children ages 1- 4 and second leading cause of injury death for children 5 – 14.

In addition to year-round swim lesson programs for children 4 months to 12 years old, participating Goldfish Swim School locations are offering baby-specific education including special 30-minute Bath Time Safety presentations created to educate parents, grandparents and all caregivers about the importance of bath safety to help prevent drownings.

"As a new dad, I see water safety in a whole new light," said Ryan Murphy, Olympic gold medalist, world champion swimmer, and Goldfish Swim School Water Safety Ambassador. "Even for someone who grew up swimming, I didn't fully realize how quickly and quietly a baby can get into danger around water. Baby Safety Month is the perfect opportunity to raise awareness about how and where these accidents happen, and how preventable they are."

Essential Baby Water Safety Tips from the Experts at Goldfish Swim School Include:

• Never take your eyes off your baby near water – even momentarily
• Always keep your baby within arm's reach in bathtubs and any body of water
• Install safety latches on toilet seats and keep bathroom doors closed
• Empty buckets, baby pools and other vessels containing water immediately after use
• Enroll your baby in water safety-focused swim lessons early
  • Babies can start lessons as early as 4 months old and formal swim lessons reduce the risk of drowning by up to 88%
• Create the five layers of protection – barriers and alarms, supervision, water competency, life jackets, and emergency preparedness
• Avoid distractions like phones during bath time or play near water
• Check bath temperature first - bath water can get hot quickly and burn babies' tender skin
• Know your neighborhood - be aware of potential water dangers in your area and keep doors locked and/or alarmed to avoid little ones wandering into danger

For more important water safety information and to find a Goldfish Swim School location near you, visit https://www.goldfishswimschool.com/.

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About Goldfish Swim School
Founded in 2006 by husband-and-wife team Chris and Jenny McCuiston, Troy, Michigan-based Goldfish Swim School provides swim lessons and water safety instruction to infants and children aged 4 months to 12 years. Classes are led by specially trained instructors in a safe, child-friendly environment using a research-based philosophy called The Science of SwimPlay®. Since opening its first franchised location in 2009, the brand has grown to more than 190 schools in over 35 states and Canada, with an additional 130+ in development. Goldfish is ranked No. 75 overall in Entrepreneur's 2025 Franchise 500^® and has been recognized as the No. 1 swimming lessons franchise for nine consecutive years, was named to Franchise Times' Top Brand to Buy in 2024 and is rated as a Top Franchise by Franchise Business Review for 2025. 

Media Contact:
Triple 7 Public Relations
Ashley Sandberg, [email protected]
Shannon Leigh Keenan, [email protected]

SOURCE Goldfish Swim School