Gold'n Plump® Sizzles with New Line of Chicken Sausages

ST. CLOUD, Minn., May 7, 2012 /PRNewswire/ -- GNP Company™, the Midwest's largest chicken producer, launched its first-ever line of Gold'n Plump® chicken sausages, bratwursts and breakfast links. From Parmesan Italian and Hot Italian Chicken Sausages to Chicken Brats and Apple Maple Chicken Breakfast Links, the product line is available just in time for the summer grilling season. The fresh, premium quality chicken sausages can be found in the fresh meat sections of grocery stores nationwide selling for $4.49 to $5.99 per package.

"Gold'n Plump consumers told us they were looking for healthier alternatives to pork and beef selections of brats and sausages, but they didn't want to sacrifice good flavor, variety, and convenience," said Sara Danforth, new product development manager for GNP Company. According to a company survey, 83 percent of consumers said they had purchased sausage or bratwurst in the last year. "So we knew that consumers loved these products—but they wanted healthier ways to indulge," added Danforth.

Chicken is a natural fit for sausages and brats, because it has a neutral flavor base that easily absorbs seasonings, making for similar flavor to higher-fat varieties. Made from 100 percent, boneless, skinless thigh meat, the chicken sausages contain 50 percent less fat than most pork varieties. At just 4.5 to 8 grams of fat and 100 to 180 calories per serving, fat isn't all the products leave out:  the new sausages are also gluten-free and nitrate-free; and three of the four are also dairy-free. 

Now nationally distributed through SuperTarget stores and other, regional retailers, Gold'n Plump® chicken sausages come in four varieties:

• Parmesan Italian Sausage (19 oz., 5-pack)
• Hot Italian Sausage (19 oz., 5-pack)
• Chicken Bratwurst (19 oz., 5-pack)
• Apple Maple Breakfast Links (12 oz., 14-pack)

Great on the grill, in pastas, soups or sandwiches, the new line of chicken sausages gives consumers more options for having chicken in their meals—without the guilt. Tasty recipes highlighting the convenience and versatility of the new products, as well as a limited-time coupon can be found at goldnplump.com.

About Gold'n Plump® Brand and GNP Company™
Launched in 1978, the Gold'n Plump® brand is distributed by GNP Company™, based in St. Cloud, Minn. since 1926. Gold'n Plump products can be found in the fresh, frozen, and full service meat cases as well as the deli. It's known for its premium, consistent quality and in addition to All Natural products, it offers convenience products such as seasoned breast fillets and ground chicken. GNP Company is a family-owned provider of premium chicken products to retail, deli and foodservice customers throughout the Midwest and in other parts of the country under both the Gold'n Plump® and Just BARE® brands. The company employs about 1,600 people and partners with nearly 350 family farmers in Minnesota and Wisconsin to produce wholesome, high-quality chicken. For more information on its full line of poultry products, as well as innovative recipes, general cooking and safe handling tips and nutrition information, visit goldnplump.com and justbarechicken.com