The two leading health and fitness organizations partnered up again for the "Trim the Fat" campaign, aimed at helping consumers battle the holiday bulge. Consumers can visit www.goldsgym.com/ttf/ to download calorie-blasting exercise routines designed by celebrity trainers that will help them burn off each item on their plate and tone up different areas of their body. In addition, consumers can check out www.shape.com/trimthefat for fitness tips and videos from the Gold's Gym Fitness Institute and download a 7-day VIP pass to Gold's Gym (goldsgym.com for locations). Shape.com readers can also enter for the chance to win one of five year memberships (a $700 value).
This year's "Trim the Fat" menu includes:
THE TURKEY WORKOUT - Get your chest and wings—ahem, shoulders—in shape.
MASHED POTATOES WORKOUT - Keep your backside from turning into mashed potatoes by working your glutes and upper legs.
CRANBERRY JELLY WORKOUT - Fight off cranberry jelly belly with extra abdominal exercises.
STUFFING WORKOUT - Don't let stuffing come "back" to haunt you. Work out your upper and lower back with this workout.
GREEN BEAN CASSEROLE WORKOUT - Prepare to scoop up a nice serving of casserole by getting in a tough arm workout.
SLICE OF PUMPKIN PIE WORKOUT - Get cut like pie with these all-over body moves.
As an added bonus, Gold's Gym is opening its doors to the public for free workouts on "Black Friday," November 25, transforming it to "Trim the Fat Friday."
"We all tend to overindulge during the holidays and then feel a little guilty about it. That's why we're bringing back Trim the Fat Friday – Americans should be able to enjoy their Thanksgiving feasts and then have a fun way to work it all off," said Lisa Zoellner, chief marketing officer for Gold's Gym International. "With Trim the Fat Friday, Gold's Gym and Shape are providing consumers specific workouts along with instructional videos and free access to more than 500 Gold's Gyms nationwide to win the holiday battle of the bulge."
Commenting on the partnership, Shape's Fitness Director, Jeanine Detz said, "Regular exercise is proven to help prevent weight gain. This is more important during the holidays than ever because research shows that the pounds you put on during this time of year tend to stay put—and that can really add up over the years! Gold's Gym and Shape.com's Trim the Fat campaign make it easy to squeeze in a workout anywhere."
Consumers are welcome to show up at any participating Gold's Gym on Friday, November 25, to take advantage of their free Trim the Fat Friday workout. (Limit one workout per customer and must be a local resident with identification.) For additional information on the Trim the Fat Friday menu of workouts, everyone is encouraged to check out www.goldsgym.com/ttf or www.shape.com/trimthefat.
About Gold's Gym Established in Venice, Calif. in 1965, Gold's Gym is the largest full service gym chain in the world with more than 700 locations in 41 states and 28 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit www.goldsgym.com, www.facebook.com/goldsgym or www.twitter.com/goldsgym.
Consumers can also see the inspiring member success stories from the new Gold's Gym "Stronger Than" campaign at www.goldsstrongstories.com.
About American Media, Inc.
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI's titles include Star, OK!, National Enquirer, Globe, Country Weekly, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men's Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI's magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI's digital properties reach an average of 10 million unique visitors and 80 million page views monthly. AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI's publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions. Playboy is one of many publishers who have taken advantage of these additional services.