Goliath Takes Innovative Toy and Game Collections to New Heights at the 2025 New York Toy Fair

Following Goliath's cannonball into toys in 2024, the brand will preview awe-inspiring new product lines and expansions of fan favorites

RICHARDSON, Texas, Feb. 27, 2025 /PRNewswire/ -- Fresh off the heels of their massive entry into toys in 2024 – which included the launch of the multi-award winning Jelly Box and beloved Tasty Tinies – Goliath will unveil a series of highly innovative toys and games for all ages at the annual New York Toy Fair in New York City, March 1st - 4th, 2025. On the list of hot products to look out for include themed collections of Jelly Blox that will foster storytelling and imaginative play, a functioning Tasty Tinies kitchen with even more flavors, the first-ever IRL board game version of The Sims, and new releases from their digital hybrid gaming division, Lucky Duck Games.

"We're cranking up the fun and pushing the boundaries even further in 2025!" said Brian "B-Weezy" Weiss, Global Head of Toys. "Imagination and creativity is the secret sauce behind both our games and toys lines and we take so much pride in that."

TOYS

JELLY BLOX
The brand's sensational line of Jelly Blox build block system has achieved outstanding awards and accolades in just one short year. In addition to being named a Toy of the Year award finalist, Jelly Blox was crowned a winner of Good Housekeeping's 2024 Best Toy Awards, was featured in Amazon's 2024 Toys We Love list and named one of The Toy Insider's 2024 Top Holiday Toys for Ages 3-4. This year, the world of Jelly Blox is building with the introduction of playful themed collections in vibrant new color palettes, including farm and construction sets, playgrounds and a dreamy castle!

• Jelly Blox Tractor Vehicle Set (MSRP $14.99) Ages 2+
• Jelly Blox Farm Friends Assortment (MSRP $4.99) Ages 2+
• Jelly Blox Classic Castle (MSRP $49.99) Ages 2+ *Amazon Exclusive
• Jelly Blox Dump Truck (MSRP $29.99) Ages 2+ *Amazon Exclusive
• Jelly Blox Construction Site (MSRP $79.99) Ages 2+ *Amazon Exclusive

TASTY TINIES BAKE SHOP
Last year, Tasty Tinies Bake Shop quickly became a fan-favorite with kids and parents alike, providing everything needed to bake and decorate a miniature cake that cooks in the microwave in just 25 seconds! In 2025, there are more delicious flavors of this DIY treat to enjoy. A funfetti flavor will be added to the mix of classic chocolate, vanilla and strawberry, along with a seasonal gingerbread cookie just in time for the holidays. The opportunities to get creative with Tasty Tinies are also expanding to include the Petite Bakery Playset, with a working stand mixer and water feature, usable storage and a cardboard oven.

• Cake Assorted Series 2 (MSRP $9.99) Including Funfetti, Strawberry, Chocolate and Vanilla favors. Ages 5+
• Seasonal Gingerbread Cookies (SRP $9.99) Ages 5+ *Releasing Holiday 2025
• Petite Bakery (MSRP $34.99) Ages 5+ *Releasing Holiday 2025

CLICKEEZ
Tapping into the cute, fidgety keyboard cap trend, Goliath will introduce a whole new way to "click, collect and connect" with Clickeez! Each Clickee is a single keyboard key that clicks and clacks just like a real keyboard. Kids can connect their favorite characters together to create their own keychain and take them on the go. Get ready for adorable character themes such as Cozy Garden, Strawberry Treats, Kawaii Dreams and Celestial Sky.

• Two-Pack (MSRP $4.99) Ages 6+ *Releasing Fall 2025
• Multipack (MSRP $9.99) Ages 6+ *Releasing Fall 2025
• Deluxe Keychain (MSRP $12.99) Ages 6+ *Releasing Fall 2025
• Clickee Controller (MSRP $19.99) Ages 6+ *Releasing Fall 2025
• Keyboard Mega Pack (MSRP $29.99) Ages 6+ *Releasing Fall 2025

ADDITIONAL NEW LINE-UPS

Kids and kids-at-heart will also be delighted to discover new additions to Goliath's Animagic interactive pets line, inspired by the internet's favorite animals like the Capybara, and more from the Goliath x Wow in the World line, which will bring new genres of science to life.

• Animagic Let's Glo Capybara (MSRP $9.99) Ages 4+ *Releasing Fall 2025 in Purple and Brown
• Animagic Let's Glo Capybara Spa Time (MSRP $19.99) Ages 4+ *Releasing Fall 2025
• Wow in the World Soft Baby Ocean Animals Bucket (MSRP $17.99) Ages 3+ *Releasing Fall 2025
• Wow in the World Ocean Animal Bucket (MSRP $19.99) Ages 3+ *Releasing Fall 2025
• Wow in the World Jumbo Soft Great White Shark (MSRP $29.99) Ages 3+ *Releasing Fall 2025

GAMES

Plus, attendees will get a first look at new additions to the brand's popular lines of adult, party and skill & action games, including Unsolved Case Files: Psychic's Wallet and Manner of Death, Don't Wake Daddy, and Funko games. See below for more details.

ADULT/CRIME

• Unsolved Case Files: Psychic's Wallet (MSRP $19.99) Ages 14+ *Releasing August 2025 at Walmart and Target
• Manner of Death (MSRP $29.99) Ages 14+ *Releasing August 2025 at Target, Amazon and Meijer
• Murdle Board Game (MSRP $19.99) Ages 12+ *Now available at Barnes & Noble, coming soon at Walmart, Target and Amazon
• Unsolved Case Files: The Bridesmaid (MSRP $26.99) Ages 14+ *Releasing August 2025 exclusively at Target
• The Traitors Game (MSRP $19.99) Ages 12+ *Releasing August 2025 at Amazon

SKILL & ACTION

• Don't Wake Daddy (MSRP $14.99) Ages 4+ *Releasing August 2025 at Walmart, Target and Amazon

KIDS GAMES

• Lucky Ducks (MSRP $9.99) Ages 3+ *Releasing August 2025 at Amazon
• Dr. Seuss: Horton Hears a Who (MSRP $14.99) Ages 4+ *Releasing September 2025 at Target and Calendar Club
• Dr. Seuss: One Fish, Two Fish (MSRP $14.99) Ages 4+ *Releasing September 2025 at Amazon
• Paw Patrol SEQUENCE for Kids (MSRP $19.99) Ages 3+ *Now available at Amazon, coming soon at Meijer
• Paw Patrol Triominos for Kids (MSRP $19.99) Ages 3+ *Releasing Fall 2025 at Amazon and Meijer

FAMILY GAMES

• Cash Trap (MSRP $14.99) Ages 8+ *Releasing August 2025 at specialty stores
• SEQUENCE on the Go (MSRP $19.99) Ages 7+ Releasing August 2025 on Amazon
• SEQUENCE Jacks Go Wild (MSRP $19.99) Ages 7+ *Releasing August 2025 on Amazon
• SEQUENCE Jacks Go Wild (expansion deck) (MSRP $9.99) Ages 7+ *Releasing August 2025 at Target
• Triominos Classic (MSRP $19.99) Ages 7+ *Now available on Amazon and Meijer
• Wheel of Fortune 7th Edition (MSRP $19.99) Ages 8+ *Releasing August 2025 at specialty stores
• Oregon Trail: Ultimate Trek (MSRP $19.99) Ages 12+ *Releasing August 2025 at Target and Amazon
• Sixty Second Slam (MSRP $14.99) Ages 10+ *Releasing September 2025 at Meijer, Mills and Kohls

PARTY GAMES

• Chucky The Game (MSRP $19.99) Ages 13+ *Releasing August 2025 on Amazon and Calendar Club
• Dance Charades (MSRP $19.99) Ages 14+ *Releasing September 2025 on Amazon

LUCKY DUCK GAMES.

• Critter Kitchen (MSRP $40) Ages 10+ * Releasing April 2025 at LuckyDuckGames.com

Will you be attending the New York Toy Fair this year? Please contact Mariia Minaieva to schedule an appointment with our media representative on-site.   

About Goliath Group

Goliath, one of largest global family-owned games manufacturers, is proud to be the home to some of the industry's top selling and family favorite games for over 40 years. Flagship family classic games include Sequence, Gooey Looey, The Floor is Lava and Pop! the Pig, but the fun doesn't stop there, the global range includes top licenses The Traitors and Murdle along with the recent distribution of Funko Games opening up exciting play to older fans.  Play is at the heart of Goliath, which expands into the global toy aisles, from miniature baking with Tasty Tinies through to lasagne loving Garfield plush and collectables. Founded and headquartered in the Netherlands, Goliath now operates out of 15 offices around the world, 5 of which are innovation centers that could be creating the next must-have of the season. 

To learn more about Goliath, visit us at www.goliathgames.com

SOURCE Goliath