NEW YORK, Aug. 2, 2017 /PRNewswire/ -- Gonzalo Del Fa, President of GroupM Multicultural and a leader in advertising to Hispanic consumers, will be presented with the 2017 Award for Executive Leadership in Hispanic Television and Video by leading television business publications Broadcasting & Cable and Multichannel News. The award will be presented during a luncheon ceremony at the 15th Annual Hispanic Television Summit, held on Thursday, October 19th, 2017 at the Sheraton New York Hotel.
As President of GroupM Multicultural, Del Fa plays a central role in all aspects of the multicultural media and marketing efforts of GroupM agencies including Mindshare, MediaCom, MEC, Maxus, Essence and Metavision. Del Fa was instrumental in consolidating the agencies' multicultural offers under the GroupM Multicultural banner.
Del Fa's division is committed to providing clients with a relevant and trustworthy point of view on multicultural audiences. GroupM Multicultural supports clients such as AARP, Bayer, Church & Dwight, General Mills, Kimberly Clark, L'Oreal, Mars, Nestle, Target, and Unilever.
"Since joining GroupM in 2003, Gonzalo has developed a reputation for creative media thinking and activation. Under his leadership, GroupM Multicultural has grown in billings to now represent nearly 45% of the entire ad spend committed to TV & video targeting Hispanic viewers," said Louis Hillelson, NewBay Media's Vice president and Group Publisher for Broadcasting & Cable and Multichannel News. Hillelson continued, "That's why we are acknowledging Gonzalo this year with our Award for Executive Leadership."
Two other awards will also be presented at the luncheon ceremony, which is scheduled between 12:30 and 2 pm. The 2017 Award for Outstanding Achievement in Hispanic Television honoree is being presented to actor/musician Rafael Amaya, the star of the hit Telemundo super series "El Señor de los Cielos." Additionally, the 2017 Award for Corporate Leadership in Hispanic Television & Video will be presented to Altice USA, one of the largest broadband communications and video services providers in the United States.
The Hispanic Television Summit is the most popular and longest running annual event for executives in the business of television and video for Hispanic audiences worldwide. It attracts nearly 500 executives from the U.S., Latin America and Europe. The Summit was created 15 years ago, by Joe Schramm and has been produced every year since by Schramm Marketing Group for NewBay Media's Broadcasting & Cable and Multichannel News. This year, the Summit will be one of a series of conferences and events to be presented by NewBay Media during NYC Television Week, October 16-19, 2017.
To take advantage of the early bird rate for this Summit, register by Monday, September 11, 2017 at https://nbmedia.swoogo.com/TVWEEK2017.
To learn more about the 15th Annual Hispanic Television Summit, visit www.hispanictvsummit.com.
About NEWBAY MEDIA
NewBay Media is positioned at the center of the world's most dynamic industries — Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities and high-profile network-building and informative events. NewBay proudly serves some of the broadest B-to-B professional and music enthusiast communities in the world through over 35 print and digital publications, more than 35 integrated web and mobile applications, more than 60 e-newsletters, over 50 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.newbaymedia.com
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, Mediacom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM's primary purpose is to maximize the performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM's focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP's data investment management group, Kantar. Together, GroupM and Kantar account for almost 50% of WPP's group revenues of nearly US$19 billion.
About Schramm Marketing Group
Schramm is a marketing agency that specializes in multicultural and segmented marketing, ticket sales promotions, and producing conferences for the television and video industry. The company is recognized for its expertise in attracting large, sold-out crowds for international soccer and for driving pay TV subscription sales. They recently launched Fantastico.nyc where Latinos buy tickets online in Spanish. Schramm created and produces the Hispanic Television Summit as well as other internationally-recognized conferences. Schramm's clients include the leading brands in sports, television, entertainment, telecommunications, and non-profits. For more information, visit www.schrammnyc.com
For more information, contact:
Schramm Marketing Group
SOURCE Broadcasting & Cable and Multichannel News