Good Eat'n Expands Product Line-Up With Dairy-Free White Cheddar Popcorn

A Bold New Plant-Based Snack with a Classic Flavor, Launching at Expo West

SAN ANTONIO, Feb. 25, 2025 /PRNewswire/ -- Good Eat'n, the innovative plant-based snack brand founded by NBA star Chris Paul is thrilled to announce the launch of its latest offering, Dairy Free White Cheddar Popcorn. This deliciously cheesy, dairy-free snack will be available in two convenient sizes— 4.4oz and 1 oz bags—and will make its exclusive debut at Expo West in March before becoming available for purchase through the Good Eat'n website and GoPuff and will retail for $4.99 for a 4.40oz bag and $1.99 for 1oz bag.

"The White Cheddar Popcorn is our latest example of raising the bar in the better-for-you snacking space by coming up with a product that tastes just like dairy but is 100% plant-based," said Chris Paul, founder of Good Eat'n. "Our White Cheddar Popcorn is a game-changer—it's packed with flavor and perfect for on-the-go for those who are looking to make an easy lifestyle change without compromising on taste."

Expo West attendees will have the exclusive first look and taste of Good Eat'n's White Cheddar Popcorn at the brand's booth, with sampling opportunities and insights into the company's mission to redefine plant-based snacking.

"At Good Eat'n, we're always pushing the boundaries to deliver crave-worthy, plant-based snacks," said April Siler, CEO of Good Eat'n. "Cheese is the number one flavor in popcorn, yet there hasn't been a vegan option that truly tastes like dairy cheese, until now. Our White Cheddar Popcorn is so delicious, it has even vegans asking, 'Is this really dairy-free?' We can't wait to introduce it at Expo West and make it available to even more consumers through our online store."

The new White Cheddar Popcorn is a testament to Good Eat'n's commitment to delivering bold flavors without compromise. Good Eat'n transforms familiar favorites into crave-able, surprisingly plant-based snacks that are as bold as they are better for you. Free of artificial dyes, Non-GMO Project certified, and gluten-free, the products make plant-based eating approachable for everyone. White Cheddar Popcorn joins Good Eatn's lineup of offerings, which includes, Hot Hot Puffs, Cinnamon Sugar Puffs, Nacho Cheeze Tortilla Chips, Big Dill Ranch Tortilla Chips, and Cookies N Creme Popcorn.

Good Eat'n is available via www.goodeatn.com, GoPuff, and H-E-B stores across Texas. For more information please visit www.goodeatn.com, To keep updated on Good Eat'n developments follow along on Instagram at @goodeatn.

ABOUT GOOD EAT'N
Chris Paul switched to a plant-based diet in 2019. Ever since then, he's been on a MISSION to prove that plant-based snacks don't have to be boring and tasteless. Working on everything from flavor development to packaging, he did it. Good Eat'n is a snack brand that tastes SO GOOD and is surprisingly plant-based!  Join the conversation @goodeatn on Instagram and TikTok.

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SOURCE Good Eat'n