Good News From Atlantic City, NJ: New Study Shows More Americans Know The AC Boardwalk Is Still Standing After Super Storm Sandy

May 24, 2013, 10:00 ET from Atlantic City Alliance

ATLANTIC CITY, N.J., May 24, 2013 /PRNewswire/ -- According to new research data from a national online poll commissioned by the Atlantic City Alliance, 15% of the adult US population believes that the famed Atlantic City Boardwalk was damaged due to Super Storm Sandy. This is a significant improvement since the first time this poll was taken back in November 2012, where a stunning 41% of the American public believed the Atlantic City Boardwalk had been destroyed (which was not true!). New Jersey-based Russell Research conducted the studies: one in November 2012, one in January 2013 and the latest last week, prior to the beginning of the critical Memorial Day weekend.

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According to Russell Research, the impression that the boardwalk has been destroyed has dropped dramatically from 41% to 15% nationally and down significantly from 53% to 14% in the key Northeast feeder markets to AC. Comments about the Super Storm related to Atlantic City are now at "whisper" level. Less than one in ten respondents mentioned that they heard about Sandy with respect to AC (9% May vs. 20% Jan).

Since Super Storm Sandy, the Atlantic City Alliance, the Casino Reinvestment Development Authority, the City of Atlantic City, the Atlantic City Convention and Visitors Authority, the State of New Jersey, the Greater Atlantic City Chamber of Commerce, the casino and private industries and others have launched marketing campaigns and have created Boardwalk-centric events to showcase a city and a Boardwalk that are open and ready for business.

About Atlantic City
From sandals to stilettos and foie gras to funnel cakes, Atlantic City offers something for everyone. Enjoy world-class entertainment, dining, shopping, gaming, relaxing on the beach and strolling the historic Boardwalk in the city created to escape the city. For more information visit

The Atlantic City Alliance was established in 2011 as a private, not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City.

SOURCE Atlantic City Alliance