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Goodbaby lanzó nuevos productos diseñados por el ilustrador holandés Rick Berkelmans para celebrar su 30.º aniversario
  • USA - English
  • India - English
  • Deutschland - Deutsch
  • France - Français
  • Latin America - español


News provided by

Goodbaby

Oct 18, 2019, 18:18 ET

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SHANGHÁI, 18 de octubre de 2019 /PRNewswire/ -- El 16 de octubre, Goodbaby Group celebró su 30.º aniversario y lanzó nuevos productos diseñados por el ilustrador holandés Rick Berkelmans en la China Kid Expo de Shanghái. Los nuevos productos forman parte de la nueva estrategia de la empresa, que consiste en construir un ecosistema empresarial que satisface los requisitos de una nueva generación de clientes y ofrece más oportunidades para los socios de negocios.

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Cross-over products of Goodbaby, collaborating with Dutch artist, Rick Berkelmans
Cross-over products of Goodbaby, collaborating with Dutch artist, Rick Berkelmans
The exhibition area of Goodbaby
The exhibition area of Goodbaby
The presentation of Song Zhenghuan, the chairman of Goodbaby
The presentation of Song Zhenghuan, the chairman of Goodbaby

En la feria de este año, la exposición de Goodbaby es totalmente nueva, y en ella da a conocer diferentes temas y escenarios con los que satisfacer las necesidades de los clientes jóvenes. Esta nueva forma de exposición también es un indicador de los cambios en la estrategia de negocio de Goodbaby. Ha cambiado el enfoque de cuatro maneras: pasando de estar centrado en la marca a estar centrado en el cliente, de estar orientado a los recursos a estar orientado a las capacidades, de operar una cadena de suministro a operar una plataforma y, por último, y lo que es más importante, pasando de crear valor del producto a crear valor para la sociedad.

Hablando de la colaboración con Rick Berkelmans, su consejero delegado Jiang Rongfen, explicó que, con el fin de atraer a los milenials, Goodbaby pretende remodelar su imagen de marca original. Por lo tanto, Goodbaby elaboró una plataforma creativa para reunir a diseñadores profesionales de todo el mundo con el fin de hacer la imagen de marca más moderna y juvenil, así como para desarrollar la nueva línea de productos de lujo.

En la misma línea que la plataforma creativa, Goodbaby también anunció en agosto una colaboración estratégica con el Istituto Marangoni, la escuela de moda y diseño más famosa de Italia.

Aparte de las iniciativas anteriores, Goodbaby también presentó su nueva versión de la tienda minorista. Esta nueva tienda conjuga una serie de elementos frescos, como la realidad virtual.

Según el Sr. Jiang, Goodbaby abrirá la nueva versión de tienda en el centro comercial Shanghai Qibao Vanke. En esta tienda, Goodbaby cooperará con un socio japonés, YanJiYou, mezclando elementos culturales con sus propios productos para ofrecer una experiencia de compra fresca a los padres jóvenes.

Song Zhenghuan, presidente de Goodbaby Group, enfatizó que el logro más importante de GoodBaby en los últimos 30 años es haberse convertido en una marca global. En los próximos 30 años, Goodbaby se centrará en la construcción de un ecosistema empresarial, así como en adentrarse en diferentes campos comerciales, incluyendo el de los bienes, los servicios, la vida social, la medicina, la educación, los deportes y el entretenimiento. Este ecosistema será capaz de dar respuesta a un mayor espectro de requisitos por parte de los clientes. Asimismo, Goodbaby proporcionará recursos y apoyo suficientes y de forma sostenible a diferentes proveedores y socios de negocios.

Imagen - https://mma.prnewswire.com/media/1013286/Goodbaby.jpg

Imagen - https://mma.prnewswire.com/media/1013287/Goodbaby_Kid_Expo.jpg

Imagen - https://mma.prnewswire.com/media/1013285/Goodbaby_CEO.jpg

SOURCE Goodbaby

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