Goodwill Industries International Video Wins Global Video Award

Dec 21, 2010, 08:00 ET from Goodwill Industries International

ROCKVILLE, Md., Dec. 21, 2010 /PRNewswire-USNewswire/ -- Goodwill Industries International received two platinum Ava Awards for the video Goodwill®: Building Job Opportunities, Stronger Families and Vibrant Communities, which showcases Goodwill's mission of helping people transform their lives and strengthen their communities through the education and career services as provided by Goodwill agencies across the country. Members of the Association of Marketing and Communication Professionals judged and administered the awards. See the video on the Goodwill Industries International YouTube channel.


The Ava Awards received more than 1,700 entries from throughout the United States and several other countries. The awards recognize outstanding work by creative professionals involved in conceptualizing, writing, directing, shooting and editing audio-visual materials and programs. Goodwill's video featured Wendy Wallo, Anthony Cornell and Christie Jarrell — three of the nearly two million people who benefited from Goodwill's employment and career services last year.

"Goodwill is an innovative social enterprise that is made up of individual Goodwill agencies, each of which provides job training programs, employment placement services and other community-based programs funded through the sale of donated goods," said Jim Gibbons, president and CEO of Goodwill Industries International. "The video demonstrates the impact of these services on communities and families and how Goodwill makes the most of the public's donations."

The communications and public affairs team at Goodwill Industries International produced the video with a group of freelance crewmembers. Winners were selected from more than 160 categories in three divisions: Television Productions, Video/Film Productions and Web/New Media.

"The Ava Award is designed to pay tribute to the magnificent history of the audio-visual industry," said Ed Dalheim, Ava Awards Director. "Goodwill Industries International's two platinum awards are among the most outstanding submissions in the competition; recognized for excellence in quality and creativity."

Special thanks to the Goodwill Industries Serving Central Virginia and Hampton Roads, Goodwill Industries of Northwest North Carolina and Goodwill of Greater Washington for their contributions to this video project.

To see a complete list of winners or to learn more, visit

About Goodwill Industries International
Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill is one of North America's top five most valuable and recognized nonprofit brands as well as a leading social services enterprise (Source: Cone Nonprofit Power Brand 100, 2009). Goodwill operates more than 2,500 retail stores and the first and only nonprofit Internet auction site, Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. In 2009, nearly 2 million people in the United States and Canada benefited from Goodwill's career services. Goodwill channels 83 percent of its revenues directly into its programs and services. To find a Goodwill location near you, use the online locator at, or call (800) 741-0186. Twitter: @GoodwillIntl. Facebook: GoodwillIntl.

SOURCE Goodwill Industries International