Goody Revolutionizes Hair Styling For Young Girls

ATLANTA, April 9, 2013 /PRNewswire/ -- Goody, the award-winning, best-selling hair accessory brand, further solidifies its reputation as the leader in consumer-driven innovations with its newest launch for young girls – TangleFix™. Dedicated to empowering girls to express their unique sense of style in fashionable and fuss-free ways, Goody's latest breakthrough once again revolutionizes hair styling for young consumers.

According to a consumer study[1], 89% of parents say their daughters experience tangles. In an effort to inspire young consumers to create fashionable hair styles on their own, Goody developed TangleFix™ to gently detangle and smooth straight, wavy or curly hair textures. Thanks to the unique ergonomic, handle-free design, TangleFix™ fits perfectly into small hands, allowing girls to detangle strands without the pain.

Proven to be 70% more gentle* at detangling than traditional brushes, TangleFix™ features soft, super-flexible bristles that quickly and effortlessly eliminate tough knots by working with hair and not against it. Furthermore, the easy-grip sides ensure a tight hold, so it won't slip out of small hands. The result? Totally tear-free styling for your little girl!

Available in a range of playful patterns and bright colors, like "raspberry cheetah" and "tropical punch," TangleFix™ transforms your daughter's detangling experience into something fun, fashionable and fuss-free!

In addition to brushes, Goody also launched a new, breakthrough, no-fuss styling innovation in barrettes - Goody Softies™, which hit stores in September 2012.   Goody Softies™ is the first and only self-sticking, no-clip hair accessory for girls.  Featuring no-clips grips that easily stick to your hair, Goody Softies™ allows young consumers to easily style their hair, all on their own.  Also, by eliminating hard plastic snaps and clips, they are 100% soft and flexible.

These revolutionary hair accessories are fun, comfortable and easy to use – available in a variety of iconic shapes and on-trend colors and patterns, Goody Softies™ inspires personal style, giving young girls the freedom to create countless original looks.

Goody TangleFix Kids (Raspberry Cheetah and Tropical Punch) – Target, $7.99: available March 2013. Walmart, $7.97: available May 2013.

Goody Softies™ (Double Heart Rock Star, Flower Bow Power, Triple Shine Super Star) – Target, Wal-Mart, Meijer $4.99  

About Goody

The Goody^® brand is part of Newell Rubbermaid^®'s Home Organization & Style Global Business Unit. More than 100 years of innovation has made Goody the most widely-recognized manufacturer of hair accessories and styling tools in the world. Through proprietary brands such as Goody Simple Styles™, Slide-Proof^®, Ouchless^®, Mosaic™, and ColourCollection™, Goody has introduced smart innovations like the exclusive Spin Pin and QuikStyle brushes™. With products inspired by the latest designer trends and smart technologies, Goody offers an inspiring range of hair accessories and styling tools. Goody and Newell Rubbermaid are headquartered in Atlanta, Georgia.  For more information, visit www.goody.com.

¹ Source: 2013 Online Monadic Concept Survey Moms n=101

*Compared to leading brush IRI YTD 2012

SOURCE Goody