Google Executive Pedro Moya to Share Expertise on Mobile Marketing at 2012 Marketing Technology Summit

PHOENIX, Aug. 23, 2012 /PRNewswire/ -- The Business Marketing Association (BMA) Phoenix and the Arizona Technology Council announced that Pedro Moya, head of industry, manufacturing and distribution at Google, will serve as the keynote speaker at the 2012 Marketing Technology Summit on August 30, 2012, at the Hilton Scottsdale Resort & Villas. Moya's keynote, "Mobile's Role In Your Digital Mix – Now and In The Future" is one of several presentations focused on mobile marketing at Summit, part of BMA's first-ever international "Go and Grow" roadshow series.

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To register and learn more please visit www.Aztechcouncil.org

"For the majority of businesses we speak with, the question is no longer 'Why should we invest in mobile?'—most are familiar with statistics about the tremendous adoption of mobile and tablet devices—but 'How should we invest in mobile?'" stated Moya. "Our goal is to help companies at all levels of mobile sophistication and experience to adopt the concrete mobile strategies that can help you win—and we don't just mean, 'win in mobile.' This space isn't a sandbox anymore; the mobile revolution is sailing ahead at full steam, and customers are on board. Embracing mobile can help you win the moments that matter, make better decisions, and go bigger, faster, but we all have to start somewhere. We're excited to have the opportunity to share some of our insights with the BMA and help some of its members get started on the path to success."

"As mobile technologies continue to grow in significance across the BtoB enterprise, now is the time for marketers to mobilize their efforts," said Charlie Babb, president of the BMA's Phoenix chapter, and VP of business development for IDS Technology Marketing. "Our strong lineup of speakers will share their unique perspective and expertise on topics designed to help marketers better leverage the capabilities of mobility into business success."

"This summit is unique in that it reveals how marketers must contend with the radical changes that technology is driving in their field," said Steven G. Zylstra, president and CEO, Arizona Technology Council. "Marketing executives will also share strategies for implementing technology to advance demand generation efforts and share insights on measuring returns on investment for the C-Suite."

Panels and Agenda: Full details at www.aztechcouncil.org

• 12:30 p.m. ‑ Registration/Sponsor Expo
• 1:00 p.m. ‑ Opening Remarks -"Mobile's Relevance In Today's Marketing Landscape" ‑ Shlomi Ron - Global Social Media, Influencer and Mobile Lead, IBM
• 1:15 p.m. ‑ Panel - "Mobile's Impact Across the Business Enterprise" ‑ Avnet, Inc., United Rentals, IBM
• 2:15 p.m. ‑ Break/Sponsor Expo
• 2:30 p.m. ‑ Panel - "Mobilize All Your Marketing: What you should be doing NOW" ‑ Growl Mobile, Infusionsoft, KEO Marketing
• 3:45 p.m. ‑ Break/Sponsor Expo
• 4:00 p.m. ‑ Keynote Speaker - Pedro Moya, Head of Industry, Manufacturing & Distribution at Google
• 5:00 p.m. ‑ Cocktail Reception/Sponsor Expo

The 2012 Marketing Technology Summit will also feature a networking and marketing exposition.

Event Overview:

• Date: Thursday, August 30, 2012
• Time: 12:30 p.m. – 6:30 p.m.
• Cost: $40 for Arizona Technology Council and Business Marketing Association members; $60 for general admission
• Location: Hilton Scottsdale Resort & Villas, Grand Ballroom, 6333 N. Scottsdale Rd, Scottsdale, AZ 85250

To learn more about the Arizona Technology Council, please visit http://www.aztechcouncil.org.

To learn more about BMA Phoenix, please visit http://www.bmaphoenix.org/.

SOURCE Business Marketing Association (BMA) Phoenix; Arizona Technology Council