GoPro Subscribers Quickly Opt-In More Than 125,000 Hours of Video Content for AI Training Licensing Program

SAN MATEO, Calif., Aug. 26, 2025 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO). In just over two weeks, GoPro subscribers have contributed more than 125,000 hours of video content to the company's opt-in AI Training Licensing program, marking a significant early milestone in the program's development. GoPro kicked off the initiative by invitation-only outreach to only a few thousand GoPro subscribers in early August and will expand to all U.S. subscribers over time and potentially internationally. As of its last earnings call, GoPro had 2.45 million subscribers with more than 13 million hours of content in the GoPro cloud.

GoPro's AI Training Licensing program is an opt-in program that invites U.S. subscribers to monetize their GoPro cloud-based video content by making it available to help train third-party AI models. GoPro subscribers will earn 50% of the license revenue that GoPro generates on their behalf. Learn more about the AI Training Licensing program here.

"We're encouraged by the initial opt-in response rate for our AI training program," said Nicholas Woodman, GoPro's founder and CEO. "The engagement we've seen reinforces our belief that this program has the potential to be meaningful over time — for both our subscribers and for GoPro."

GoPro is in active conversations with several AI data licensees to address the growing demand for authentic, real-world video content to train AI models.

For partnership inquiries, contact GoPro's business development team [email protected].

About GoPro, Inc. (NASDAQ: GPRO)

GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com.

Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

Note on Forward-looking Statements

This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's new opt-in AI learning program, subscriber opt-in rates, revenue opportunities for participants and the Company, licensing of user-generated content, and program rollout timing. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to regulatory developments affecting AI and data usage, privacy concerns, market adoption, competition, and technical implementation challenges. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, filed with the Securities and Exchange Commission (the "SEC") on March 17, 2025, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.  These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.

SOURCE GoPro, Inc.